72andSunny To Handle Global Ad Duties For Chrome
MDC Partners’ 72andSunny, the ad agency that tweaked Apple iPhone devotees in a series of Samsung commercials over the last two years, has been tapped by Google for global ad duties for its
Chrome browser.
72andSunny, with offices in Los Angeles and Amsterdam, is an Adland hot shop, having recently been singled out for agency of the year honors by a number of publications,
including MediaPost’s OMMA Magazine.
The agency’s ads for Samsung’s Galaxy S line of smartphones poke fun at iPhone fans as sheep obediently waiting in long lines
for the next iteration iPhones that per the ads, are not so innovative. The shop also made headlines for a Benetton campaign in which unlikely pairs seem to kiss, including President Obama and
Venezuelan President Hugo Chavez,
The incumbent on the Google Chrome account was London-based Bartle Bogle Hegarty, which had worked on the assignment for four years. BBH had
positioned the browser as a tool that consumers could use to enhance their lives by making the most of the Internet.
Google and 72andSunny did not immediately respond to queries for
comment.
BBH issued a statement confirming the shift on the Chrome account. “Our involvement with this project is coming to an end as Google has decided for operational reasons to
embark on the next stage of the Chrome journey with an agency on their doorstep in California,” the agency stated. Despite the Chrome account loss, the agency noted that “we continue to
work with Google on many other projects.”
According to BBH, “Chrome went from No. 4 to No. 1 browser in the world” during its tenure as the browser’s creative
agency.
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