Yieldex today announced that Adobe AudienceManager has been integrated into Yieldex's Audience Planner technologies. This integration allows digital publishers manage their available ad inventory based on more precise consumer data. Yieldex specializes in ad inventory management solutions, and Adobe AudienceManager is a data management platform.
Scripps Networks Interactive is the first company that will be using the service provided by Yieldex and Adobe, and will build audience segments. "Better forecasting and pricing of these audiences will allow Scripps Network Interactive and other publishers to ensure these audiences don't overlap with other high-value segments and sections," stated Andy Nibley, CEO of Yieldex.
Chris Robinson, senior director of media and advertising solutions at Adobe, stated, "There's no sense in identifying where to find difference audience segments on your site if you can't sell against them. We are thrilled to work with Yieldex to provide data management and inventory forecasting as a unified solution for digital publishers."