WalMart Shoppers Are Bush Supporters
BIGresearch conducted the largest online Presidential poll this month as a part of the Consumer Intentions and Actions Study. The report finds that a higher percentage Bush loyalists and Undecided voters shop at WalMart than those supporting Kerry, especially when it comes to shopping for Prescription Drugs, a highly debated issue.
Here are the top 3 stores shopped most often by these consumers for Women's Clothing, Electronics, and Prescriptions (response rounded):
| Women's Clothing (Shop at Most Often) Top Three | |||
| WalMart | JCPenney | Kohls | |
| Bush Supporters | 23.5% | 6.5% | 6% |
| Kerry Supporters | 16 | 6 | 4.5 |
| Undecided | 25.7 | 5.1 | 5.5 |
| Electronics (Shop at Most Often): Top Three | |||
| Best Buy | WalMart | Circuit City | |
| Bush Supporters | 28.5% | 22% | 9% |
| Kerry Supporters | 33.5 | 16.5 | 11 |
| Undecided | 31.5 | 21 | 7 |
| Prescription Drugs (Shop at Most Often): Top Three | |||
| Walgreens | WalMart | CVS | |
| Bush Supporters | 14.5% | 12.5% | 8% |
| Kerry Supporters | 17 | 7.5 | 10.5 |
| Undecided | 13.5 | 8.5 | 7.5 |
Source: BIG Research, Consumer Intentions and Actions, August 2004
JACK LOECHNER
Center for Media Research
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