WalMart Shoppers Are Bush Supporters

WalMart Shoppers Are Bush Supporters

BIGresearch conducted the largest online Presidential poll this month as a part of the Consumer Intentions and Actions Study. The report finds that a higher percentage Bush loyalists and Undecided voters shop at WalMart than those supporting Kerry, especially when it comes to shopping for Prescription Drugs, a highly debated issue.

Here are the top 3 stores shopped most often by these consumers for Women's Clothing, Electronics, and Prescriptions (response rounded):

Women's Clothing (Shop at Most Often) Top Three
WalMart JCPenney Kohls
Bush Supporters 23.5% 6.5% 6%
Kerry Supporters 16 6 4.5
Undecided 25.7 5.1 5.5
Electronics (Shop at Most Often): Top Three
Best Buy WalMart Circuit City
Bush Supporters 28.5% 22% 9%
Kerry Supporters 33.5 16.5 11
Undecided 31.5 21 7
Prescription Drugs (Shop at Most Often): Top Three
Walgreens WalMart CVS
Bush Supporters 14.5% 12.5% 8%
Kerry Supporters 17 7.5 10.5
Undecided 13.5 8.5 7.5

Source: BIG Research, Consumer Intentions and Actions, August 2004