Commentary
SXSW Shock: Does IOS Dominate Android In Video Viewership?
- by Gavin O'Malley , Staff Writer @mp_gavin, March 12, 2013
Shocking the crowds at SXSW, a new report suggests that Apple iOS users are spending twice as much time watching videos on their devices as Android users. The finding comes courtesy of as new report from Ooyala, a venture-funded video services company founded by former Google employees. “It's a finding … that seems to fly in the face of IDC market share data that had Android outselling Apple in 2012 by more than three to one,” Fortune reports.
Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.
The report only addresses people "watching" video, not market share of Android vs Apple. I guess Gavin missed that. Maybe more kids own the iPhone, hence the video viewing. There's so much more that could be extrapolated from this as far as user demographic. Internet Marketing Media has dramatically increased our video production and marketing, but we still are targeting a somewhat younger demographic with humor and a message.