• by Tanya Gazdik , July 8, 2013

Esurance has extended and expanded its sponsorship of the U.S. Open.

The company became a sponsor of the famed tennis tournament in 2010, and following the new agreement, the company will continue as the official car insurance sponsor for the event through 2015.

This year’s U.S. Open is scheduled for Aug. 26 through Sept. 9, with the U.S. Open Qualifying Tournament beginning Aug. 20.

The agreement includes a growing relationship with U.S. Tennis Association’s digital platforms. This year, Esurance will be one of three sponsors of the “U.S. Open Social Wall,” a new fan enhancement to the 2013 U.S. Open.

The Social Wall -- a 50-foot wide by 8-foot high video wall located on the grounds of the USTA Billie Jean King National Tennis Center and replicated on USOpen.org -- showcases fan passion for the tournament by centralizing and displaying the U.S. Open-related social content.

Esurance will also be the presenting sponsor of the U.S. Open iPad app.This includes live streaming on the iPad app and USOpen.org, the official Web site of the tournament.

The insurance company’s on-site presence at the U.S. Open will include branding exposure with courtside signage in Arthur Ashe Stadium, USTA shuttles to and from the event, select on-site maps and sponsorship of a bag-check station for the convenience of fans.

The partnership also includes media support of tournament television broadcasts and sponsorship elements surrounding Arthur Ashe Kids’ Day. In addition, Esurance will sponsor six Emirates Airline U.S. Open Series events leading up to America’s Grand Slam in New York.

These include: BB&T Atlanta Open, Atlanta (men’s event); Bank of the West Classic, Stanford, Calif. (women’s event); Western & Southern Open, Cincinnati  (joint men’s and women’s event); Winston-Salem Open, Winston-Salem, N.C. (men’s event) and New Haven Open at Yale, New Haven, Conn. (women’s event).

“Our continued partnership with the USTA provides Esurance with an incredible opportunity to engage with potential customers and millions of tennis fans,” said Esurance President and CEO Gary Tolman, in a release. “The expansion of our digital presence at the U.S. Open aligns perfectly with Esurance’s approach of providing innovative technology that empowers consumers and makes experiences better and more enjoyable.”