Real walks are better than virtual ones

by Amy Corr @MediaPostOTL, July 10, 2013

ZYRTEC wants to help allergy sufferers get out there and enjoy life, rather than stay cooped up at home. The brand launched FURTEC, a Facebook app that illustrates what allergy sufferers miss by being stuck inside. The app lets users take their pet, or an already existing faux pet, on a virtual walk through a park. Users can upload a picture of their dog or cat, which will then give its owner something to talk about. Users can also walk a bunny, hamster or gold fish. Or, one could take ZYRTEC and enjoy the outdoors. See an intro video here and play the app here, created by JWT New York.

ad campaign, creative

Next story loading