Real walks are better than virtual ones

zyrtecZYRTEC wants to help allergy sufferers get out there and enjoy life, rather than stay cooped up at home. The brand launched FURTEC, a Facebook app that illustrates what allergy sufferers miss by being stuck inside. The app lets users take their pet, or an already existing faux pet, on a virtual walk through a park. Users can upload a picture of their dog or cat, which will then give its owner something to talk about. Users can also walk a bunny, hamster or gold fish. Or, one could take ZYRTEC and enjoy the outdoors. See an intro video here and play the app here, created by JWT New York.
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