Around the Net
Brands Dodge Regulators By Using YouTube Stars
- Red Rocket Media, Thursday, August 8, 2013 2:06 PM
A growing number of household brands are hiring YouTube filmmakers to help them produce fresh, engaging and interesting content without the fear of it coming off too self-promotional, reports marketingweek.co.uk. The website claims popular names such as Kellogg, Chevrolet and Cadbury are among an increasing list of companies that have enlisted the services of web celebrities in their marketing campaigns.
