Wendy's' 'Pretzel Love Songs' Videos Draw 80 Million+ U.S. Views

by , Aug 23, 2013, 11:20 AM
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Wendy's' series of videos showing mostly not-well-known performers singing love paens to its new Pretzel Bacon Cheeseburger (based on fans' tweets) have generated more than 80 million U.S. views since they began being posted online in early July, according to the QSR chain.

The campaign's "finale" video featuring Nich Lachey, lead singer for 98 Degrees, singing his own "pretzel love song," has pulled nearly 60,000 views to date on Wendy's' YouTube channel since it was posted on Aug. 19.

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