• by Gavin O'Malley , Staff Writer @mp_gavin, August 23, 2013

Amid a surging sea of social media bits and bites, how can brands stand out? For starters, “Negativity works really well!” according to Robin Monheit, Senior Social Media Manager at Hearst Corporation. One of Monheit’s favorite headlines of late guaranteed clickers a peak at the “ungliest, craziest wedding dresses” they could imagine. “Definitely going to click on that!” she addmitted during MediaPost’s Social Media Insider Summit, on Friday. Also, addressing readers directly as “you” can be effective, Monheit noted. Oh, and you can’t go wrong mentioning Ryan Gosling. “The ten funniest faces that Ryan Gosling made yesterday?! ... I’m definitely going to click on that ... Hey girl!” For less giddy readers, Monheit said long-form journalism can do well, too. “Long-form is not over,” she said. “It’s not all small bites.”