Doner Launches New Insights Unit
MDC’s Doner has launched SEE Insight, an insight and innovation offering that the agency says will better help it uncover why and how people relate to brands, products and services.
The See Insight team, headed by Jeff Peters is based in Atlanta. The unit was forged earlier this year when MDC merged Trend Influence/Media Kitchen Atlanta into Doner, according to the agency.
“We strive to create ideas that get consumers to take action, and the actionable insight provided by this service will further enable us to develop strong creative, media and content solutions that resonate with our targets and motivate action,” stated David DeMuth, co-CEO, president, Doner.
Among the clients that have signed on for See Insight are Coca-Cola, Jim Beam, General Mills, Levi Strauss and TRESemmé. Though based in Atlanta, Doner indicated that the new capability will be used throughout the Doner network. The shop is based in Detroit, and, in addition to Atlanta, has offices in Cleveland, London and Los Angeles.