Some Suggestions for Social Media Titles

We’ve all seen the whimsical, often ridiculous titles people dream up to describe someone who specializes in social media marketing: there are social media gurus, social media rock stars, social media evangelists, social media mavens -- even social media ninjas and social media warriors, fer crying out loud.

I don’t necessarily have a problem with these whimsical titles: if you feel your company stands to benefit from the services of someone who describes themselves, in all seriousness, as a “ninja” on their business card, then go with God and may fortune smile upon you. But I do think we could use a greater range and variety of titles, especially now that there are so many social media specialties and sub-specialties.

For example, what do you call someone whose job it is to jump on Twitter as soon as a corporate scandal breaks in order to track negative sentiment and coordinate a response? I guess you could call them a “social media crisis manager,” but I prefer to think of them as a “social media wet/dry vac” because they help clean up after a big mess.

On that note, here are a few more ideas for new social media titles. I leave it up to you, dear readers, to imagine what duties -- if any -- they might involve. Why, if it sounds appealing you might even want to consider becoming a Social Media…








Stable Boy


Cheese Monger

Chimney Sweep


Bath Attendant



Loblolly Boy




Tollbooth Attendant


Feel free to suggest your own titles in the comments section!

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3 comments about "Some Suggestions for Social Media Titles".
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  1. Susan Breidenbach from Broadbrook Associates, September 13, 2013 at 4:52 p.m.

    My favorite is Chief Serendipity Officer....

  2. Alex Miller from ViaSat, September 13, 2013 at 4:54 p.m.

    Sounds like you've been reading a little Dickens and/or O'Brian.

  3. Argelio Dumenigo from Razorfish Healthware, September 13, 2013 at 4:55 p.m.

    The Ninja thing bothers me the most. You're a social media Ninja? Really?