We’ve all seen the whimsical, often ridiculous titles people dream up to describe someone who specializes in social media marketing: there are social media gurus, social media rock stars, social media evangelists, social media mavens -- even social media ninjas and social media warriors, fer crying out loud.
I don’t necessarily have a problem with these whimsical titles: if you feel your company stands to benefit from the services of someone who describes themselves, in all seriousness, as a “ninja” on their business card, then go with God and may fortune smile upon you. But I do think we could use a greater range and variety of titles, especially now that there are so many social media specialties and sub-specialties.
For example, what do you call someone whose job it is to jump on Twitter as soon as a corporate scandal breaks in order to track negative sentiment and coordinate a response? I guess you could call them a “social media crisis manager,” but I prefer to think of them as a “social media wet/dry vac” because they help clean up after a big mess.
On that note, here are a few more ideas for new social media titles. I leave it up to you, dear readers, to imagine what duties -- if any -- they might involve. Why, if it sounds appealing you might even want to consider becoming a Social Media…
Feel free to suggest your own titles in the comments section!