Sociomantic Unveils 'Flash-Free' Solution For Mobile Display RTB
Sociomantic Labs, an ad retargeting firm, Tuesday announced Sociomantic Streaming CRM for Mobile, a solution for mobile marketers that run display campaigns via real-time bidding (RTB). Marketers using Streaming CRM for Mobile can use RTB to purchase in-app and mobile display inventory.
Marketers can create individual/personalized ads using "Flash-free" HTML5 with the offering. As a result, the company claims that the ads can run on any mobile device and work for "dynamic" campaigns -- or campaigns in which the creative is not static. The company claims that their Flash-free HTML5 technology is an industry first for mobile display.
The Flash-free factor means that inventory on Apple's iOS -- which accounts for 57% of mobile commerce transactions in the U.S. today, according to AdTruth and Advertising Age -- is not off limits.