Millennials’ Sources of Coupons and Deals (% of Respondents 18-34) | |
Source | % of Respondents |
Newspaper | 51% |
Emails/coupon alerts | 50 |
Internet searches | 38 |
Mailbox | 33 |
In-store offers | 25 |
Links from savings cites/blogs | 23 |
Retail circulars | 21 |
Coupon books | 20 |
Source: Valassis, September 2013 |
All respondents most often get their coupons and deals from are the newspapers and emails/coupon alerts. For millennials, in-store exceeds their use of retail circulars by 4 percentage points to rank fifth. From print sources, millennials get their deals:
Over the last 12 months, 27% of millennials indicated they are using more mobile coupons compared to 17% of the overall findings. Millennials actually are using their smartphone to a greater degree than the general population:
Lisa Reynolds, Valassis Vice President of Consumer Engagement, notes that "… the survey results are somewhat counter intuitive from what you might expect… (though) heavy digital users… this group also embraces tried and true methods for savings… as any other age group… testament to… savings from both print and digital… “
Millennials share at the highest rate (90%) among all age groups:
Looking for savings, 85% of millennials seek out grocery coupons compared to 78% of the overall findings, followed by clothing and dining out.
For more information from Valassis, please visit here, or to download an infographic on how millennials share, go here.