Adding to its
array of traditional and digital networks, Scripps Networks Interactive is starting up an overarching new digital lifestyle video site, called ulive, with Ford Motor Co. as a launch partner.
The ulive digital site will combine content and video from all Scripps’ TV-related brands -- HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country.
Some 70 new original video series will eventually exist on the site coming from Scripps’ current on-air talent, as well as social media content providers and bloggers.
Two new shows will launch today: “What Will the Maid Think?” from Bert Kreischer, host of The Travel Channel show “Trip Flip.” The show will offer up hotel room pranks and
the reactions of unsuspecting maids. “Bonkers Awesome!” from Joy the Baker, the widely popular food blogger and author, will explore new foods, people and places.
Ford will be
integrated into nine episodes with Scripps talent, which include videos showing how the brand connects to its customers' lives every day.
Jeff Meyer, president of ulive, states:
“It enables viewers to discover, watch and share what they love the most, across food, home, travel, parenting and wellness – and this is only the beginning of the site’s
capabilities and content.”