Cars.com Won't Drive In Super Bowl
Oct 4, 2013, 10:04 AM
Auto classifieds site Cars.com has traditionally used the Super Bowl as a platform to launch new campaigns, most recently rolling out its "All Drive. No Drama" campaign with a spot called "Wolf" during the 2013 game. But next year, it will stick with it, so it won't spend heavily on the Super Bowl, per Ad Age. Cars.com does spend more in total throughout the year, she said. New spots for "All Drive. No Drama" begin in January.