Oy vey, Arnold! If the agency didn't already have it tough enough what with losing McDonald's New England, Lee Jeans, Aetna and its chief creative officer, Pete Favat, the agency will now find itself in a review to defend Volvo. Yup, the review, in process since June, was initially limited to the brand's business outside the U.S. but will, apparently, now include the $50 million U.S. creative account held by Arnold. The review mark's the car maker's efforts to further consolidate its business. BETC London is expected to lead the charge for Havas with Arnold offering an assist.
What's up, Razorfish? Can't keep your execs happy? It would appear so after a string of executives have left the shop. Following the exit of CEO Bob Lord and Chairman Clark Kokich, Razorfish West President Christian Juhl has left the agency to become CEO of independent digital shop Essence. Of his exit, Juhl said, "I wanted to be somewhere focused on digital media and marketing. You can do things with an independent agency that are harder to do in other places." Enjoy the independence while it lasts, Christian, because you know it's only a matter of time before Essence gets acquired.
It's like predicting when the clock will strike midnight. After just three months on the job as JCPenney's senior VP of marketing, Debra Berman is shaking things up and has brought in a new team of agencies, Doner, EVB and Victor & Spoils (seriously?), to ramp up the retailer's holiday marketing efforts. Doner bested Y&R back in September during an agency review which lasted just three weeks. While Doner will handle marketing, including TV and radio, San Francisco-based EVB and Boulder-based Victors & Spoils will handle social and grassroots.advertisement
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