RMG Rolls Out Office DOOH Network

by , Oct 16, 2013, 4:53 PM
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Digital out-of-home network owner RMG Networks has partnered with Regus, which manages business workspaces in buildings across the U.S. and around the world, to create the RMG Office Media Network. The network, which features content from Bloomberg Television, is scheduled to go live in December 2013.

At launch, the RMG Office Media Network will consist of large-format digital screens and video walls in communal office areas, including co-working spaces, break rooms and reception areas, in 650 Regus-managed business centers across top DMAs, including New York, Los Angeles, Chicago, Boston, and San Francisco. 

Overall, the partners estimate the network will reach around 5 million business professionals per month.

RMG Networks CEO Garry McGuire stated: “This network delivers an important audience of business professionals that are hard to reach with traditional media. They make IT purchase decisions, travel frequently and influence telecom and large ticket retail purchases.”

McGuire noted that the office network complements RMG’s existing DOOH network targeting air travelers, as both deliver an audience of well-heeled execs.

The launch means new competition for Captivate Network, which operates digital displays in elevators in over 1,000 big office buildings across the U.S. and Canada, reaching about 5.6 million office workers per month, and the Wall Street Journal Office Network, which reaches an estimated one million office workers per day.

It’s been a busy few months for the office-based DOOH space. Captivate was recently spun off by Gannett through a deal with private equity firm Generation Partners. Meanwhile the WSJ Office Network unveiled an interesting collaboration with Bizo, a business-to-business data firm, which enables advertisers who run ads on WSJ Office Network screens in office buildings to serve ads to those same office workers when they are subsequently on their online browsers.

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