In a bid to bolster its strategic consultancy skills, Dentsu-owned Carat Global has hired Sanjay Nazerali as chief strategy officer.
According to the agency, Nazerali will marshal strategy, insight and “thought leadership” across Carat globally, reporting to Doug Ray, Carat global president.
Nazerali joins the agency from the BBC where he was global director of marketing, communications and audiences. Earlier he was with MTV Europe as senior vice president, marketing. He also chaired the Viacom Europe Marketing Council, and oversaw the launch of VH-1 in the UK and MTV in India and Taiwan.
Ray stated that “Carat’s ambitions to redefine media are taking us into pioneering territory, and helping clients reinvent the way that brands are built. Sanjay is a recognized leader and expert in insight and strategy; a broad and creative thinker – at once practical and surprising.”