MyRecipes.com, Time Inc. Lifestyle Group’s digital food and recipe portal, launched the first digital cookbook publishing platform for consumers to create personalized eCookbooks for
tablets. Consumers can browse MyRecipes’ collection or upload family recipes to curate their eCookbooks. Each recipe in the eCookbook will include a photo, along with the ingredient list
and step-by-step instructions. The eCookbooks cost $1.99 for 20 recipes; additional recipes can be added in groups of 10 for $.99. The eCookbook is both iPad- and Nook-optimized.
