What Facebook Can Add To Search

by , Dec 9, 2013, 12:35 PM
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If you’re a large U.S. retailer, chances are you’re already investing heavily in search. Combining those efforts with an intelligent Facebook marketing strategy can increase return on ad spend by upwards of 30%! So Rob Creekmore, attribution lead at Facebook, told attendees of MediaPost’s Search Insider Summit on Monday -- citing research that Facebook recently commissioned.  

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