• by Karlene Lukovitz  @KLmarketdaily, December 13, 2013

Campbell Soup Company has named Yin Woon Rani to the newly created role of VP, integrated marketing.

Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and ensuring alignment with Campbell’s business strategies. He will work closely with business unit marketing teams and oversee the company’s creative, media, digital and design agencies around the world.

Rani, who will report to SVP-CMO Michael Senackerib, has nearly 20 years of global advertising agency agency experience in account management across multiple sectors, ranging from consumer packaged goods and restaurants to retail and entertainment. 

She has directed integrated marketing campaigns and pioneered social media efforts for well-known brands, led multiple new product launches, and has extensive expertise in agency management, integrated marketing, client partnerships and business development, according to Campbell.

Prior to joining Campbell, she was president, Noth America for Universal McCann, the largest operating unit within IPG’s Mediabrands group, where she managed more than $7 billion in billings for the full-service media agency, which has approximately 1,000 employees. Rani was responsible for all North American operations, including new product and service offerings, strategy and innovation, planning and buying and business development. She also led efforts across five offices to upgrade talent and integrate strategy, online and offline media and custom content, Campbell reports.