News Brief

GfK Taps Pellegrini As EVP

Pat Pellegrini has joined GfK as executive vice president of two key teams: media & entertainment and digital market intelligence. He will lead GfK’s North American efforts in areas such as new media technology, cross-platform measurement, mobile marketing, second-screen interactive/social TV and audience measurement.  Most recently, he was vice president, content and product management at The Weather Network.

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2 comments about "GfK Taps Pellegrini As EVP".
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  1. Joshua Chasin from comScore, December 18, 2013 at 9:48 a.m.

    Congrats Pascale, and good luck at GfK!

  2. John Grono from GAP Research, December 18, 2013 at 6:09 p.m.

    Congrats Pat. Keep an eye on Australia's progress.