Direct Marketing Guru Irving Siegel Dies at 82

by , Dec 18, 2013, 10:50 AM
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Irving Siegel, who helped developed what is today known as databased marketing and analytical marketing, died on Dec. 17 in Miami. In 1962, Siegel created Getting To Know You International (GTKY), a direct mail marketing company which he built from a one-man operation into the largest nationwide new homeowner marketing company. With many large clients, including numerous Fortune 500 companies, GTKY had nearly 1,000 employees when it was acquired in 1995 by a NYSE-traded company.

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