Web Marketing Company Making RTB 'Possible' With New Platform
Possible Web, a North Carolina-based Web marketing company, today announced it will unveil its updated real-time bidding (RTB) platform at the Small Business Expo in Miami later this month.
The company touts that its new platform now uses in-house technology. Possible Web also says it has over 27 partnerships with ad exchanges and data management platforms (DMPs) to support the platform, though no specific partnerships were mentioned in the release.
As a result of those partnerships, the company claims to offer 50 billion banner impressions daily across 98% of online advertising inventory.