Nielsen, comScore Update Apps On Adap.tv
AOL’s Adap.tv has announced upgrades to its buy-side platform to include “expanded support of Nielsen’s and comScore’s measurement solutions.”
Nielsen Online Campaign Ratings (OCR) and comScore validated Campaign Essentials (vCE) have apps in Adap.tv’s “App Center.” The company claims it is the first “App
Center” for the video ad industry.
Adap.tv is making Nielsen and comScore’s apps available in international markets. Nielsen’s OCR was made available in the U.S. and UK earlier this year, and the company today announced it is available in Australia and all global markets in which Nielsen is supported.
ComScore vCE is also now available in the U.S., UK and Australia. In addition, comScore's app has been updated to support viewability. The Media Ratings Council recently lifted its viewability advisory, approving its use as a currency when trading media.*
*Editor's note: The MRC anticipates lifting the advisory by the end of Q1 2014. It has not yet been lifted as initially written.