Turn, a marketing software and analytics platform, on Monday announced it has raised $80 million in Series E funding. Current investors including Norwest Venture Partners, Trident Capital, Shasta Ventures and Focus Ventures participated in the round.
New investors included ClearBridge Investments, Firsthand Technology Value Fund, Northport Investments and Pine River Capital Management.
The company has now raised over $135 million in total. Barrett Cohn and Michael Sobel advised Turn and led private placement, per a statement announcing the news.
Turn will use the money to further investment in its technology platform and machine-learning algorithms. The company will also use the money to focus on its cross-channel and data-focused offerings, including a data management platform (DMP) and demand-side platform (DSP).
Turn plans to continue its expansion into international markets. The company currently has more than 20 offices worldwide and over 350 employees.
“We’re pleased by the addition of these new investors, and the re-commitment of our existing ones, as we accelerate Turn’s growth and global expansion in 2014,” stated Bill Demas, president and CEO of Turn.