Coull, a video monetization platform for digital publishers, this week announced a partnership with LiveRail, a programmatic video advertising platform. Coull will put its premium video ad inventory onto LiveRail’s platform.
The deal means Coull’s inventory can be bought programmatically. The company claims its main product -- Coull Vidlinkr -- served 226 million impressions across over 200 markets in November. The company also says it’s on course to serve over one billion impressions in Q1 2014.
“Programmatic is exploding and becoming one of the most important ways for online advertising to be bought,” stated Irfon Watkins, Coull’s CEO.