DigitasLBi Realigns Its Media-Focused Executive Ranks

Following two years of significant growth, DigitasLBi has realigned its media-focused executive ranks, creating four new national roles and promoting from within to fill them. Chief among them: Adam Shlachter has been elevated to Media Activation Head, Overseeing Major Partner Initiatives. He joined the agency in 2012 as senior vice president, media.

In this new position at the agency, Shlachter will be responsible for developing and overseeing the shop’s approach to key media partnerships and investments. He reports to Baba Shetty, DigitasLBi chief strategy and media officer.

Shlachter is credited as the architect of the shop’s “pre-NewFront” 2014 deal with Google, announced late last year, which the agency said was the first digital agency-Google upfront deal in the U.S. The partnership offers clients access to premium video and display inventory, and co-creation of campaigns and content.

The agency also announced several other promotions. Paul Dalton, SVP, Media, New York, has been upped to National Media Planning Lead; Colleen Whitney, SVP, Media, Chicago and San Francisco, has been named National Video Lead and Tamara Bousquet, SVP Media, Boston, and former Apple media lead, becomes National Programmatic Lead.

The moves come after a couple of substantial growth years at the agency. DigitasLBi U.S. media billings increased 40% from 2012. And net new revenue grew to $75 million in 2013, surpassing 2012’s net new business record.

The shop had 12 new wins in the U.S. alone last year including, NYSE Euronext (Media and Creative AOR), Lenovo (US Media AOR), and Motorola (Global Media AOR).

Tony Weisman, CEO of DigitasLBi North America, stated: “Clients are increasingly demanding an innovative, digitally native approach to all media. Our media offering is world-class and growing dramatically [and] the new national roles announced today will help ensure we remain ahead of the industry and accelerate our momentum in the marketplace.“

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