Poptent Video Adds An Inexpensive Music Component

Crowdsourced video production company Poptent has tapped the social soundtrack specialists at Rumblefish to create Poptent Soundtracks -- a selection of copyright-cleared soundtracks.

 Operated by Rumblefish on its Friendly Music soundtrack platform, the offering will now be available to Poptent’s community of roughly 70,000 international filmmakers that produce advertising for clients all over the world.

“Going forward, our filmmakers don’t have to struggle with confusing and expensive licensing agreements directly with artists, record labels, publishers and composers,” Poptent CEO Nick Pahade stated.

The new service is for Poptent members and allows them to easily include pre-licensed music soundtracks for their video assignments and projects for agencies. The Soundtracks branch includes search and recommendation tools and a catalog of curated music.

Members can search by mood, occasion and other parameters to find the right soundtrack for their video. They are charged $1.99 per video for soundtrack inclusion, but if their videos are selected for use by a brand or agency, Poptent will cover the 5% production fee to Poptent Soundtracks.

Prior to Poptent, Pahade served as North American CEO of Interpublic Group’s Initiative, but served for less than a year before exiting amid a broader management shakeup.

He went on to succeed Rick Parkhill, Poptent’s founder, who announced his retirement last summer.

Pahade previously served as CEO of digital media management platform Traffiq, president of GSI Commerce’s TrueAction unit and president of Denuo, Publicis Groupe's digital and futures practice. He also co-founded Beyond Interactive, which was later sold to Grey Global Group and eventually became part of WPP media agency MediaCom.

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