NBC Olympics has tapped Information and Display Systems (IDS), a division of Sports Media Technology (SMT), for its production of the 2014 Olympic Winter Games in Sochi, Russia. The two companies have
worked together for 14 years.
NBC Olympics will use IDS to present real-time data -- including results and timing -- for its broadcast. The IDS team will deliver TV graphics interfaces for
NBC in its coverage of "alpine skiing, freestyle skiing, snowboarding, figure skating, short track speed skating, speed skating, bobsled, luge, skeleton, ski jumping and the ski jumping portion of
Nordic combined," per a release.
IDS says its technology will enhance the broadcast by being able to locate when leads change, where an athlete improves his or her performance, and other
IDS will have a team of nine on-site during the Olympics, which take place February 6-23.