Gimme shelter. As someone
who is no fan of cold, wintry weather, I like this campaign for
Highmark Inc. As a way to promote its Community Blue health plan, Highmark transformed four bus shelters in downtown
Pittsburgh into cozy log cabins. These bus shelters didn't just look like log cabins -- each were equipped with mini heaters activated by motion or by pushing a button. Given the recent amount
of snow and cold temperatures, I'm sure these bus shelters were packed with commuters and students alike.
