Publishing, consulting and editorial veteran Alison Fahey has been appointed CMO for the 4As, a new position at the ad trade group.
In her new post, Fahey will oversee all content creation, including working with 4As members on branded content initiatives. Additional responsibilities will include spearheading the association’s digital publishing efforts, and working in tandem with Mike Donahue, EVP, Strategic Partnerships to form relationships with outside entities.
It’s the second recent senior level hire by the association in the last two months. Former MediaVest CEO Bill Tucker was named executive vice president, Media Relations in December.
“We have many great stories to tell about the 4As and, we need someone who can help tell them,” stated 4As President Nancy Hill. As the former longtime editor of industry trade publication Adweek, Fahey’s “storytelling abilities are second to none in this industry, and her digital publishing experience will be indispensable as we move toward a more digitally centric and mobile-first organization," added Hill.
Fahey reported on and worked with the advertising, media and agency business for more than 20 years as a writer, editor and publisher. Between 2010 and 2013, she was Adweek’s executive director of content, collaborating with advertisers and agencies on content marketing solutions. From 2008 to 2010 she was publisher and editorial director. Prior to that, she spent 10 years as the editor in chief of the trade publication. Earlier, she was a reporter at Advertising Age. Since leaving Adweek in February 2013, Fahey has been consulting with the Paley Center for Media and Havas PR and has also served as an advisor to agencies.
“After covering agencies as a reporter and editor for many years and, more recently, counseling them on business strategy, now is the perfect time to leverage those relationships on behalf of the 4As and the industry at large,” Fahey stated.