Gone But Not For 'Got:' Lowe Spot Propels New 'Milk Life' Campaign

Lowe Campbell Ewald is breaking new creative for the Milk Processor Education Program (MilkPEP) that transforms everyday activities like running, jumping and playing into milk-propelled experiences, literally (see the milk propeller in the frame pictured).

The new multimillion-dollar campaign launches today and is intended to demonstrate how milk's nutritional benefits help power our everyday lives. The “Milk Life” tagline replaces the current “Got Milk?” slogan, although “Got Milk” will continue to be used on a number of dairy programs, including the California Milk Processor Board programs.

Tags: campaigns, tv
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