SapientNitro Expands Brazil Leadership Team Ahead Of World Cup, Olympics

by Val Brickates Kennedy , February 26, 2014

SapientNitro said Wednesday that it has expanded its leadership team in Brazil in preparation for the 2014 FIFA World Cup and 2016 Olympic Games.

The Boston-based agency has promoted Brazil office chief Marcelo Tripoli to regional chief creative officer. Tripoli had headed the office since the agency's acquisition of Sao Paulo-based iThink last year.

SapientNitro also announced that it has hired Raffael Mastrocola as vice president and managing director of its Brazil office. Mastrocola was most recently chief executive officer of Havas Digital Brazil.

"The appointments reinforce SapientNitro’s commitment to Brazil, a strategic and rapidly-evolving market for the agency and its clients," said SapientNitro in a statement. "This is particularly relevant as global marketers gear up for Brazil’s hosting of the 2014 FIFA World Cup and 2016 Olympics."

advertising, agency, emerging markets, olympics, sports, world cup

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