Two custom-made vending machines at the SXSW Interactive Festival will enable attendees to create and eat 3D-printed custom Oreo cookies based on trending Twitter conversations.
To use the machines, located in an Oreo Trending Vending Lounge, users browse a selection of trending flavors displayed on a large touchscreen panel on the front of the machine. They choose from among whichever of the flavors and colors of creme are trending, then watch as their cookies are built, in under two minutes.
The machines were created by technology design firm/innovation lab Maya Design, according to Oreo parent Mondelez International.
Consumers everywhere can follow the conversation using the Twitter hashtag #eatthetweet.
Oreo, famed for its viral tweet during the blackout at 2013's Super Bowl, is now "connecting trending moments to the cookie itself in real time and in real life," said Bonin Bough, VP of global media and consumer engagement at Mondelez International.
Mondelez "continues to push the boundaries of digital creativity by using technologies like Twitter to bridge real-world events with online conversations," added Ross Hoffman, director of U.S. brand strategy at Twitter.