Environmental advocacy group Greenpeace staged a demonstration outside Saatchi & Saatchi’s London office Friday to protest the shop’s work on Procter & Gamble’s Head & Shoulders shampoo account.
Friday’s protest followed by three days a much more aggressive effort by the advocacy group at P&G’s Cincinnati headquarters.
On Tuesday, members of the group managed a spectacular breach of the company’s security procedures. They were able to hang two huge banners on the exterior walls of P&G headquarters that decried its use of palm oil purchased from companies that Greenpeace says are linked to the destruction of the Indonesian Rain Forest. P&G and other marketers use palm oil in shampoo, cosmetics and other product lines.
The Tuesday protest in Cincinnati resulted in the arrest of nine Greenpeace members, who were charged with burglary and vandalism. There were no arrests in the Friday incident, a Greenpeace rep confirmed.
In London on Friday morning, Greenpeace erected a large wooden barricade with two doorways across the agency’s main entrance, with one doorway branded
‘protect forests’ and the other ‘destroy forests.’ Activists then tallied the numbers as Saatchi employees chose which entrance to walk through.
“From the results of our survey, with 211 Saatchi employees passing through the division lobby and 163 choosing the ‘protect forests’ lobby, it looks as though they’re not really in favor of forest destruction after all,” said Richard George of Greenpeace. “Saatchi and Saatchi have spent years understanding how the public thinks. They’ll know that P&G’s customers want to wash away dandruff without wiping out tigers.”
Saatchi & Saatchi London and P&G reps didn’t return queries about the protests.