Only days after debuting a new look for the News Feed, Facebook on Monday began rolling out an updated designed for brand pages on the desktop version of social network. The changes are meant to give pages a more streamlined look and feel and help page administrators find the tools they use most.
Among the main changes, all posts now appear on the right-side column of the Timeline, so all updates will appear the same on a brand’s page and in the News Feed. The left-hand column will feature information about a company’s business, including a map, hours of business, phone number and Web site address, as well as photos and videos.
Facebook is also making easier for brands and businesses to manage their presence on the site. To that end, a “This Week” section to the right of the cover photo will show key indicators, like the weekly number of ads running, page Likes, and post reach, as well as unread notification and messages.
“We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings. The Build Audience menu at the top of the Page offers direct access to your Ads Manager account,” stated a post on the Facebook for Business blog today.
In addition, the recently introduced Pages to Watch feature, which allows admins to create a list of pages similar to their own to compare performance, will be opened up widely as Facebook launches the design changes.
Specifically, the “Overview” tab on the Insights screen will show key stats about similar pages a brand is watching, such as total page likes, posts this week and weekly engagement (total likes, comments and shares).