For the past three years, everyone has been bitching about the fact that SXSW sucks and has sold out. Well, of course it's sold out. Every entity does at one point, but that doesn't make it suck. You know what's still epic about SXSW? Marketing firms like MRY and Rocket Fuel hosting amazing all-expenses-paid parties featuring awesome acts like Rev Run and The Jot Formidable, respectively. Agencies like Barbarian Group and JWT doing the same. Social media firms like Expion hosting "unofficial" panels featuring the likes of Gary V and Bonin Bough who, together, are a sight to see. Fast Company hosting its, yes, all-expenses-paid Fast Company Grill where the chosen ones can go to relax, grab lunch and a drink and chat with friends. Oh, and let's not forget the awesomeness of George Tekai, Julian Assange and Edward Snowden. Sure, it's not the quaint gathering of the tech elite anymore. But isn't the point of an event like this to meet new people and expand your horizons? SXSW still does it -- so quit knocking it.
I've chastised Long Island-based Web design company fishbat (yes, that is their name, despite it sounding like they club fish
for lunch on a daily basis) before for sending out pointless press releases
that do nothing but make people like me share with the rest of the world how idiotic they are and how they can't seem to learn a lesson. This particular press release, like all others before it,
latches onto a popular Mashable article, offers commentary from someone at the agency and then proceeds to pimp the agency throughout. This time the agency is commenting on the fact that Facebook is
finally rolling out their news feed redesign and offering up epic commentary from Client Relations VP Justin Mass, who said: "In terms of the colors and icons, Facebook's web version is beginning to
look a lot like the mobile version. We've seen this with other major social networks like Twitter. As more people begin to use their mobile apps and smartphones to browse social media, it makes sense
for networks to make similar design changes." Epic!
At the end of last year, Gareth Kay left Goodby Silverstein & Partners to become founding partner and owner of the San Francisco office of Minneapolis-based Zeus Jones. At the time, Kay noted that he would open the office in March with four employees. True to his word, he has begun hiring and, this week, brought in former AKQA San Francisco Creative Director Neil Robinson, who left the agency last week. Now, of course, we know why he left. Of Robinson joining the startup, Kay said, “I can’t wait to get to work with Neil and to start building a creative company for the modern age from the ground up – a skunkworks that challenges marketing as usual."
Did you know the 4A's annual meeting was coming up? Well, indeed it is. It will take place March 16-19 at the Beverly Hills Hilton, Did you know that Yahoo CEO Marissa Mayer will keynote at the confab? Well, indeed she will. Also in the house will be American Express CMO John Hayes and GroupM Global Chief Digital Officer Rob Norman. 4A's CEO explains it all in this video.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.