For the past three years, everyone has been bitching about the fact that SXSW sucks and has sold out. Well, of course it's sold out. Every entity does at one point, but that doesn't make it suck. You know what's still epic about SXSW? Marketing firms like MRY and Rocket Fuel hosting amazing all-expenses-paid parties featuring awesome acts like Rev Run and The Jot Formidable, respectively. Agencies like Barbarian Group and JWT doing the same. Social media firms like Expion hosting "unofficial" panels featuring the likes of Gary V and Bonin Bough who, together, are a sight to see. Fast Company hosting its, yes, all-expenses-paid Fast Company Grill where the chosen ones can go to relax, grab lunch and a drink and chat with friends. Oh, and let's not forget the awesomeness of George Tekai, Julian Assange and Edward Snowden. Sure, it's not the quaint gathering of the tech elite anymore. But isn't the point of an event like this to meet new people and expand your horizons? SXSW still does it -- so quit knocking it.
I've chastised Long Island-based Web design company fishbat (yes, that is their name, despite it sounding like they club fish
for lunch on a daily basis) before for sending out pointless press releases
that do nothing but make people like me share with the rest of the world how idiotic they are and how they can't seem to learn a lesson. This particular press release, like all others before it,
latches onto a popular Mashable article, offers commentary from someone at the agency and then proceeds to pimp the agency throughout. This time the agency is commenting on the fact that Facebook is
finally rolling out their news feed redesign and offering up epic commentary from Client Relations VP Justin Mass, who said: "In terms of the colors and icons, Facebook's web version is beginning to
look a lot like the mobile version. We've seen this with other major social networks like Twitter. As more people begin to use their mobile apps and smartphones to browse social media, it makes sense
for networks to make similar design changes." Epic!
At the end of last year, Gareth Kay left Goodby Silverstein & Partners to become founding partner and owner of the San Francisco office of Minneapolis-based Zeus Jones. At the time, Kay noted that he would open the office in March with four employees. True to his word, he has begun hiring and, this week, brought in former AKQA San Francisco Creative Director Neil Robinson, who left the agency last week. Now, of course, we know why he left. Of Robinson joining the startup, Kay said, “I can’t wait to get to work with Neil and to start building a creative company for the modern age from the ground up – a skunkworks that challenges marketing as usual."
Did you know the 4A's annual meeting was coming up? Well, indeed it is. It will take place March 16-19 at the Beverly Hills Hilton, Did you know that Yahoo CEO Marissa Mayer will keynote at the confab? Well, indeed she will. Also in the house will be American Express CMO John Hayes and GroupM Global Chief Digital Officer Rob Norman. 4A's CEO explains it all in this video.
Way back in 2004, University of Central Florida graduate and Woo Creative Founder Ryan Boylston has been hosting an event called Arnold Day. Arnold Day, which started with just Boylston and a few
friends gathering at Orlando bar Lazy Moon to watch Schwarzenegger movies on the actor's birthday, has grown to a 1,200 person event.
Of the event's genesis, Boylston said, "Way back when, it was a simple concept… two Arnold fans, a 19-inch TV, a VCR -- that's right, a VCR -- and the greatest pizza/beer establishment in Orlando."
Each year, die hard Arnold fans showed up in their favorite Arnold movie attire, to share their love for Mr. "I'll be back!"
On how the day will go down, Lazy Moon Co-Owner Tim Brown said, "Ryan's awesome. On Arnold Day, we'll serve German or Austrian beers, bratwurst pizza and the event has caught on with both employees and customers. We're not sure Arnold will show up, but it's a fun day either way."
The event also supports Boylston's fundraising goals which include collecting $20,000 which will be donated to Boynton Beach-based CJ Foundation which provides financial resources to families with special needs children.
Of the charity side of the effort, Boylston said, "The monies we raise are for kids to receive therapy not covered by insurance. This therapy can change the trajectory of a child's life."
Donations will be collected at the Arnold Day event but anyone can visit the Arnold Day website on which contributions can be made.
This year, Arnold Day will be Aug. 1 at Lazy Moon Pizza, 11551 University Blvd., in Orlando.
Come on, Arnold, show up for Ryan, won't you?
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.