For the past three years, everyone has been bitching about the fact that SXSW sucks and has sold out. Well, of course it's sold out. Every entity does at one point, but that doesn't make it suck. You know what's still epic about SXSW? Marketing firms like MRY and Rocket Fuel hosting amazing all-expenses-paid parties featuring awesome acts like Rev Run and The Jot Formidable, respectively. Agencies like Barbarian Group and JWT doing the same. Social media firms like Expion hosting "unofficial" panels featuring the likes of Gary V and Bonin Bough who, together, are a sight to see. Fast Company hosting its, yes, all-expenses-paid Fast Company Grill where the chosen ones can go to relax, grab lunch and a drink and chat with friends. Oh, and let's not forget the awesomeness of George Tekai, Julian Assange and Edward Snowden. Sure, it's not the quaint gathering of the tech elite anymore. But isn't the point of an event like this to meet new people and expand your horizons? SXSW still does it -- so quit knocking it.
I've chastised Long Island-based Web design company fishbat (yes, that is their name, despite it sounding like they club fish
for lunch on a daily basis) before for sending out pointless press releases
that do nothing but make people like me share with the rest of the world how idiotic they are and how they can't seem to learn a lesson. This particular press release, like all others before it,
latches onto a popular Mashable article, offers commentary from someone at the agency and then proceeds to pimp the agency throughout. This time the agency is commenting on the fact that Facebook is
finally rolling out their news feed redesign and offering up epic commentary from Client Relations VP Justin Mass, who said: "In terms of the colors and icons, Facebook's web version is beginning to
look a lot like the mobile version. We've seen this with other major social networks like Twitter. As more people begin to use their mobile apps and smartphones to browse social media, it makes sense
for networks to make similar design changes." Epic!
At the end of last year, Gareth Kay left Goodby Silverstein & Partners to become founding partner and owner of the San Francisco office of Minneapolis-based Zeus Jones. At the time, Kay noted that he would open the office in March with four employees. True to his word, he has begun hiring and, this week, brought in former AKQA San Francisco Creative Director Neil Robinson, who left the agency last week. Now, of course, we know why he left. Of Robinson joining the startup, Kay said, “I can’t wait to get to work with Neil and to start building a creative company for the modern age from the ground up – a skunkworks that challenges marketing as usual."
Did you know the 4A's annual meeting was coming up? Well, indeed it is. It will take place March 16-19 at the Beverly Hills Hilton, Did you know that Yahoo CEO Marissa Mayer will keynote at the confab? Well, indeed she will. Also in the house will be American Express CMO John Hayes and GroupM Global Chief Digital Officer Rob Norman. 4A's CEO explains it all in this video.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.