For the past three years, everyone has been bitching about the fact that SXSW sucks and has sold out. Well, of course it's sold out. Every entity does at one point, but that doesn't make it suck. You know what's still epic about SXSW? Marketing firms like MRY and Rocket Fuel hosting amazing all-expenses-paid parties featuring awesome acts like Rev Run and The Jot Formidable, respectively. Agencies like Barbarian Group and JWT doing the same. Social media firms like Expion hosting "unofficial" panels featuring the likes of Gary V and Bonin Bough who, together, are a sight to see. Fast Company hosting its, yes, all-expenses-paid Fast Company Grill where the chosen ones can go to relax, grab lunch and a drink and chat with friends. Oh, and let's not forget the awesomeness of George Tekai, Julian Assange and Edward Snowden. Sure, it's not the quaint gathering of the tech elite anymore. But isn't the point of an event like this to meet new people and expand your horizons? SXSW still does it -- so quit knocking it.
I've chastised Long Island-based Web design company fishbat (yes, that is their name, despite it sounding like they club fish
for lunch on a daily basis) before for sending out pointless press releases
that do nothing but make people like me share with the rest of the world how idiotic they are and how they can't seem to learn a lesson. This particular press release, like all others before it,
latches onto a popular Mashable article, offers commentary from someone at the agency and then proceeds to pimp the agency throughout. This time the agency is commenting on the fact that Facebook is
finally rolling out their news feed redesign and offering up epic commentary from Client Relations VP Justin Mass, who said: "In terms of the colors and icons, Facebook's web version is beginning to
look a lot like the mobile version. We've seen this with other major social networks like Twitter. As more people begin to use their mobile apps and smartphones to browse social media, it makes sense
for networks to make similar design changes." Epic!
At the end of last year, Gareth Kay left Goodby Silverstein & Partners to become founding partner and owner of the San Francisco office of Minneapolis-based Zeus Jones. At the time, Kay noted that he would open the office in March with four employees. True to his word, he has begun hiring and, this week, brought in former AKQA San Francisco Creative Director Neil Robinson, who left the agency last week. Now, of course, we know why he left. Of Robinson joining the startup, Kay said, “I can’t wait to get to work with Neil and to start building a creative company for the modern age from the ground up – a skunkworks that challenges marketing as usual."
Did you know the 4A's annual meeting was coming up? Well, indeed it is. It will take place March 16-19 at the Beverly Hills Hilton, Did you know that Yahoo CEO Marissa Mayer will keynote at the confab? Well, indeed she will. Also in the house will be American Express CMO John Hayes and GroupM Global Chief Digital Officer Rob Norman. 4A's CEO explains it all in this video.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.