For St. Patrick’s Day, the ad tech specialists at Aerva plan to post user-submitted selfies on the Clear Channel Spectacolor board in Times Square.
To participate in the “Show us your Irish-ness” campaign, people are being encouraged to tweet their pictures to @AervaNYC or email to firstname.lastname@example.org.
Once displayed, a link to participants' personal St. Patrick’s Day photo, taken from above Times Square, will be returned to commemorate the occasion. Aerva is then hoping that people will share the selfies with friends and family via Twitter, Facebook, Google+ and Pinterest.
To date, Aerva and Clear Channel Spectacolor have collaborated on a number of similar campaigns, along with various brand partners, including Beats by Dre, Taco Bell, Maybelline New York and Mini Cooper.
Although user-submitted selfies must be approved before appearing in Times Square, the stigma associated with St. Patrick’s Day and its revelers may have proved too risky a gamble for brands. As such, no brand partners have yet to be collected with Aerva’s latest effort.
Previous efforts have attracted substantial attention. A recent campaign featuring HTC and its HTC One smartphone received over 58,000 photo submissions worldwide, according to Aerva.