If you attended SXSW, liked it, and can't stand why everyone so loves to trash it, you really should check out a couple of pro-SXSW pieces. The first comes from MRY CMO David Berkowitz. You
know -- the guy 360i hired 15 people to replace and MRY opened a San Francisco
office to make room for his awesomeness? Berkowitz argues that SXSW is now
about innovation in marketing, not technology. The second comes from Steve Hall of Adrants, who points out 6 reasons why SXSW is still awesome. It's very easy to get on the hate SXSW bandwagon. It's much harder to realize it
still has a lot to offer.
Things keep getting worse for TBWA\Chiat\Day LA. Some say it started as far back as when Clow handed the reins to Topolewski. Others say it's NY management's fault. Or maybe LA just isn't as cool as it once was. Whatever the case may be, we've been told about 25 staffers have been given the boot.
While we're on the TBWA family, remember when TBWA Worldwide tried to convince the public the Nissan Frontier could push a stranded dune buggy up a steep, sandy dune? That little stunt got the agency and Nissan in hot water with the FTC because during the shoot, cables were used to pull the Frontier up the hill. The proposed consent orders, such as they are, relating to the "Hill Climb" ad prohibit Nissan and TBWA from using deceptive demonstrations in advertisements for pickup trucks, as well as misrepresenting any material quality or feature of a pickup truck "through the depiction of a test, experiment, or demonstration. Both Nissan and TBWA must also maintain and make available to the FTC copies of relevant advertisements and unedited video and still images taken during the production of any advertisement depicting a demonstration, experiment, or test, as well as maintain any affidavits or certifications submitted to television networks affirming the accuracy or integrity of a demonstration contained in an advertisement.
Oh, it's like a who's who in advertising! Cannes Lions has released the members of its first five juries, Titanium & Integrated, Press, Outdoor, Radio and Film Craft categories. Heading up the juries will be Prasoon Joshi, Chairman, CEO and Chief Creative Officer, India & South Asia, McCann Worldgroup (Titanium & Integrated Lions); Tony Hertz, Owner & Creative Director, Tony Hertz: Radio & Brand Sound, The Philippines (Radio Lions); Rémi Babinet, Founder and Creative Director, BETC, France (Press Lions); Jose Miguel Sokoloff, President, Lowe Global Creative Council & Co Chairman and CCO Lowe SSP3 Colombia, (Outdoor Lions) and Brian Carmody, Co-Founder, Smuggler, USA (Film Craft Lions).
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.