Look out, agencies. There's another marketing technology agency launching that's going to steal business from you if you don't up your tech game. Columbus-based agency Wilson RMS is launching gearDigital to "offer businesses consumer data-driven insights across a range of marketing platforms." gearDigital will be led by media executive Linda Thomas Brooks, who has spent the majority of her career in roles encompassing media, consumer behavior and technology at Interpublic-owned ad agency The Martin Agency and General Motors Mediaworks.
A young Brazilian Miami Ad School graduate needs your help. Daniel Ogawa wants to return home to Brazil but can't unless he has a job lined up. He's launched a Web site, Save American Creatives -- which in a nutshell says he's happy not to take a hardworking American's dream job if only you will endorse him to several Brazilian creative directors. On the site, Ogawa has made it easy to tweet these Brazilian creatives and help Ogawa land a job back home in Brazil.
Boy, when FCB gets in the news, it likes to stay in the news. This time around, we're told FCB LA Executive Creative Director Michael Bryce has left the agency. He's been with the agency since early 2013 and oversaw creative efforts for Dockers, Levi's and others. Hmm. Too bad he's leaving now. Just when Dockers has become an official client of FCB LA. Or, hmm -- maybe that's why he did leave.
If you were at SXSW (or weren't) and missed hanging with startups that could improve your agency business, Ad Age has rounded up five startups worthy of taking note. Rebel Mouse is all about helping brands make topical microsites that dramatically increase engagement and conversion rates. Percolate provides content management services coupled with social media promotion and analytics. Splash is a simple, straightforward Web site builder developed for event-specific use. Gravy, a local event search service, is out with a white-label version of its product that brands and agencies can use to launch marketing around local events. Sonic Notify is akin to an audio-based QR code marketers can use for location-based couponing.
Oy! Another creative award event? Sadly, yes. This one's comes from The A-List Hollywood and they have announced the call for entries for the Moving Image
Advertising, Interactive & Branded Entertainment 2015 Award. The entry deadline set for January 30, 2015.
I'm told the A-List Hollywood is the first creative advertising competition of its kind in Hollywood and will focus on the intersection between advertising and entertainment across all platforms. The event will be judged by the usual collection of international creatives including Leo Burnett's Mark Tutsell, JWT's Matt Eastwood, 360i's Pierre Lipton, and DDB Germany's Eric Schoeffler, among others. And no, there's not one single woman on the jury.
Of the awards, The Martin Agency Chief Creative Director Joe Alexander said: "There are way too many award shows and way too many without a clear purpose. The A-List Hollywood is the rare exception. It rewards the brands -- and agencies -- that are behaving in the most creative and engaging ways. Now that's refreshing."
Right, Joe. That's vastly different from every single other award event on the planet.
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well
regarding its relationship with Moxie.
Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very proud of the work our Columbus team has produced over the years. They are a group of truly talented, dedicated professionals, and we thank them for all they have done.”
It totally sucks when an office of an agency has to shut down due to client shifts or losses. It's not fun. I've been there and know firsthand what it's like. But life goes on. Mine did. And so will the lives of everyone involved here.