Look out, agencies. There's another marketing technology agency launching that's going to steal business from you if you don't up your tech game. Columbus-based agency Wilson RMS is launching gearDigital to "offer businesses consumer data-driven insights across a range of marketing platforms." gearDigital will be led by media executive Linda Thomas Brooks, who has spent the majority of her career in roles encompassing media, consumer behavior and technology at Interpublic-owned ad agency The Martin Agency and General Motors Mediaworks.
A young Brazilian Miami Ad School graduate needs your help. Daniel Ogawa wants to return home to Brazil but can't unless he has a job lined up. He's launched a Web site, Save American Creatives -- which in a nutshell says he's happy not to take a hardworking American's dream job if only you will endorse him to several Brazilian creative directors. On the site, Ogawa has made it easy to tweet these Brazilian creatives and help Ogawa land a job back home in Brazil.
Boy, when FCB gets in the news, it likes to stay in the news. This time around, we're told FCB LA Executive Creative Director Michael Bryce has left the agency. He's been with the agency since early 2013 and oversaw creative efforts for Dockers, Levi's and others. Hmm. Too bad he's leaving now. Just when Dockers has become an official client of FCB LA. Or, hmm -- maybe that's why he did leave.
If you were at SXSW (or weren't) and missed hanging with startups that could improve your agency business, Ad Age has rounded up five startups worthy of taking note. Rebel Mouse is all about helping brands make topical microsites that dramatically increase engagement and conversion rates. Percolate provides content management services coupled with social media promotion and analytics. Splash is a simple, straightforward Web site builder developed for event-specific use. Gravy, a local event search service, is out with a white-label version of its product that brands and agencies can use to launch marketing around local events. Sonic Notify is akin to an audio-based QR code marketers can use for location-based couponing.
From now until the end of summer, those passing by the Time-Life building, home to Mad Men's fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of Mad Men.
The 12-foot bench was designed by Pentagram and consists of just two pieces; a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.