Look out, agencies. There's another marketing technology agency launching that's going to steal business from you if you don't up your tech game. Columbus-based agency Wilson RMS is launching gearDigital to "offer businesses consumer data-driven insights across a range of marketing platforms." gearDigital will be led by media executive Linda Thomas Brooks, who has spent the majority of her career in roles encompassing media, consumer behavior and technology at Interpublic-owned ad agency The Martin Agency and General Motors Mediaworks.
A young Brazilian Miami Ad School graduate needs your help. Daniel Ogawa wants to return home to Brazil but can't unless he has a job lined up. He's launched a Web site, Save American Creatives -- which in a nutshell says he's happy not to take a hardworking American's dream job if only you will endorse him to several Brazilian creative directors. On the site, Ogawa has made it easy to tweet these Brazilian creatives and help Ogawa land a job back home in Brazil.
Boy, when FCB gets in the news, it likes to stay in the news. This time around, we're told FCB LA Executive Creative Director Michael Bryce has left the agency. He's been with the agency since early 2013 and oversaw creative efforts for Dockers, Levi's and others. Hmm. Too bad he's leaving now. Just when Dockers has become an official client of FCB LA. Or, hmm -- maybe that's why he did leave.
If you were at SXSW (or weren't) and missed hanging with startups that could improve your agency business, Ad Age has rounded up five startups worthy of taking note. Rebel Mouse is all about helping brands make topical microsites that dramatically increase engagement and conversion rates. Percolate provides content management services coupled with social media promotion and analytics. Splash is a simple, straightforward Web site builder developed for event-specific use. Gravy, a local event search service, is out with a white-label version of its product that brands and agencies can use to launch marketing around local events. Sonic Notify is akin to an audio-based QR code marketers can use for location-based couponing.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.