The country continues to witness huge jumps political ad spending every election cycle -- about $1 billion every fours year since 2004, according to Kenneth Goldstein, Professor of Political Science
at the University of San Francisco. The total amount was a little less than $1 billion from 2010 through 2014, he told attendees of MediaPost’s Marketing Politics conference on Tuesday -- but
the spending was still “seemingly recession proof.”
Meanwhile, marketing trends aside, elections always come down to this basic truth: “Democrats vote for Democrats, and
Republicans vote for Republicans,” Goldstein reasoned. Oh, and, “independent voters vote for the winner,” he said on Tuesday. Though, that’s not to discount the power of
“the turnout,” Goldstein noted. Just because party lines are what they are, winning still requires that voters show up on election day.