Britain Invades India (Again)

The British took over India once before and now they're doing it again. Well, sort of. WPP is chatting with Arun Nanda and Ajit Balakrishnan about acquiring their 60% stake in Rediffusion Y&R India. WPP already owns 27% of Rediffusion and this acquisition would up that stake to about 87%. Both parties are calling the talks speculative, but don't all parties in this situation always say that? Of course they do. A deal's not a deal until it's a done deal. 

We like Cleveland-based Brokaw. They've done some nice work over the years. Recently named Ad Age Small Agency of the Year, Brokaw continues to up its game, this time by hiring Renee Alexander, former director of paid, owned, and earned media at Publicis' Rosetta. Alexander will become the agency's digital and social media director and will lead the shop's digital and social media planning. Of the hire, Brokaw CEO Gregg Brokaw said: "Renee has an impressive track record of helping Fortune 100 brands drive online excitement, and more importantly, action. She will play a huge role in leading our interactive team, as well as our growing national client base, as we continue to build the agency of the future." 

Billups, a company which, according to its press release, is "shaking up the [outdoor] space with immense year-over-year growth," has made a hire that has been "compared to Lebron's decision to leave Cleveland for a chance at the championship in Miami." Just how epic is this hire? He is, as the press release bombastically proclaims, "considered a force of nature in the out-of-home advertising space." So just who is this force of nature? Rick Robinson. Yeah, we have no idea either. Neither does Google. Hmm. Not everyone can have great SEO. Which in this case, you know, sort of makes sense, since this is all about one of the oldest, most un-Internet media around. Which, of course, doesn't mean he isn't actually a big deal in the outdoor space. Anyway, he's joining the company as chief strategy officer. It's a "game changer," the press release screams.

Everyone who works in an advertising agency should read this Business Insider article written by Dylan Connell. He gives a layman's description of the advertising business, the type of jobs that make up an ad agency (yeah, it's not just creative like the rest of the world thinks), the fact that it isn't easy and you can't just "decide" to do it, that we don't trick people into buying stuff they don't need or want, and the fact that you aren't going to make much money. Is he right?

Recommend (1) Print RSS
  • RPA Is Doing Movember 80's Style

    So GSD&M got in on the whole Movember thing by...launching a Spanish telenovela. Yeah, I know. Read about that here. Not to be left out, RPA was inspired by some 80s-themed nostalgia and decided to go that route for their own agency's participation in the Movember agency challenge. Yeah, it's ...
  • TDA_Boulder Agency Is Putting Applicants to the Truest of Tests: Two Days in Vegas at the Agency's Holiday Party

    Ad agencies like to make a big deal out of things. And they like to go to Vegas. Looking to hire an art director, the agency created a police-themed application, complete with fingerprinting document, which read, "There's only so much you can learn from an applicant over the course of ...
  • Sid Lee Opens LA Office In Cient Movember Foundation's Office Space

    Well, here's a feelgood story. Sid Lee is opening a Los Angeles office in the headquarters of men's health charity Movember Foundation. The agency, which already does pro bono work for the charity, will further help the cause by moving in and paying rent. The move follows the opening of ...
  • McKinney CCO Oversimplifies, Publicis CEO Over-Complicates And Saatchi & Saatchi China Thinks Its Employees Are Wasteful

    Hmm. McKinney Chief Creative Officer Jonathon Cude said: "Only two things matter: The work and the people who do it. It's that simple and it's that hard." But Publicis Worldwide CEO Arthur Sadoun says: “The only thing that really matters today for us is to understand how technology is impacting the business ...
  • This Guy Argues Doing Crowdsource Work Could Land You Your Dream Agency Job

    Asad Khan, Founder and CEO of creative crowdsourcing platform CopyShoppy, thinks crowdsourcing is awesome. And why wouldn't he? After all, that's what his company does. Well, he's out with a five-point argument entitled 5 Myths About Crowdsourcing Creative Work that explains why there's nothing wrong with the advertising community embracing ...
  • Michael Roth: If It Were Up to Martin Sorrell, There Would be One Holding Company

    So Dentsu would like to make it known that it's not looking to make acquisitions in the digital space. Hmm. Of the mindset, Dentsu Aegis Network Chairman Tim Andree, speaking at the annual Morgan Stanley Technology, Media and Telecoms Conference in Barcelona, said: "Acquisitions are not a strategy in and ...
  • Are Ad Agency Employees the Biggest "Empty Labor" Slackers?

    Well, well, well. Is an ad agency one of the places where workers waste the most amount of time engaging in "empty labor"? In a new book, Lund University Sociologist Roland Paulsen examines the notion of empty labor interviewing people from various industries. Paulsen found, on average, that employees across ...
  • President Obama Surprises Australian Ad Man By Using His 29-Year-Old Tagline In Speech

    Australian ad man Tim Bond is happy. Really, really happy. In 1985 Bond was working for D'Arcy MacManus and Masius and was asked to come up with a tagline for Queensland. He thought about the task for ten weeks. And out came "Beautiful one day, perfect the next." It became ...
  • This Creative Brief Was Delivered With Oculus Rift and A Treadmill

    Talk about an all-inclusive, complete brief! As part of its annual Creative Press Challenge, Dutch newspaper Persgroep briefed 110 creatives on the Iranian refugee situation for the charity group UAF by immersing them in the very issue they would be assigned to tackle. How? By using the virtual reality technology ...
  • Leo Burnett Employees Do Shots And Slap Each Other In The Face To Improve Creativity

    What's an ad agency to do when it's had enough bad ideas and it simply can't take it any longer? It invites their employees to do shots and slap each other in the face, of course! As part of its participation in Strategy Magazine's Agency of the Year event in ...
>> MAD Archives