The British took over India once before and now they're doing it again. Well, sort of. WPP is chatting with Arun Nanda and Ajit Balakrishnan about acquiring their 60% stake in Rediffusion
Y&R India. WPP already owns 27% of Rediffusion and this acquisition would up that stake to about 87%. Both parties are calling the talks speculative, but don't all parties in this situation always
say that? Of course they do. A deal's not a deal until it's a done deal.
We like Cleveland-based Brokaw. They've done some nice work over the years. Recently named Ad Age Small Agency of the Year, Brokaw continues to up its game, this time by hiring Renee Alexander, former director of paid, owned, and earned media at Publicis' Rosetta. Alexander will become the agency's digital and social media director and will lead the shop's digital and social media planning. Of the hire, Brokaw CEO Gregg Brokaw said: "Renee has an impressive track record of helping Fortune 100 brands drive online excitement, and more importantly, action. She will play a huge role in leading our interactive team, as well as our growing national client base, as we continue to build the agency of the future."
Billups, a company which, according to its press release, is "shaking up the [outdoor] space with immense year-over-year growth," has made a hire that has been "compared to Lebron's decision to leave Cleveland for a chance at the championship in Miami." Just how epic is this hire? He is, as the press release bombastically proclaims, "considered a force of nature in the out-of-home advertising space." So just who is this force of nature? Rick Robinson. Yeah, we have no idea either. Neither does Google. Hmm. Not everyone can have great SEO. Which in this case, you know, sort of makes sense, since this is all about one of the oldest, most un-Internet media around. Which, of course, doesn't mean he isn't actually a big deal in the outdoor space. Anyway, he's joining the company as chief strategy officer. It's a "game changer," the press release screams.
Everyone who works in an advertising agency should read this Business Insider article written by Dylan Connell. He gives a layman's description of the advertising business, the type of jobs that make up an ad agency (yeah, it's not just creative like the rest of the world thinks), the fact that it isn't easy and you can't just "decide" to do it, that we don't trick people into buying stuff they don't need or want, and the fact that you aren't going to make much money. Is he right?
Are you going to SXSW? Do you want a new job? Then, it appears, you might want to hook up with Saatchi & Saatchi, which is opening up a Dallas office and will be trolling the streets of Austin
during SXSW for new hires.
The new office is for the agency's Team One unit, which focuses specifically on the Toyota and Lexus accounts. The agency's move to Texas is in reaction to Toyota moving its U.S. sales and marketing operations to Plano, Texas.
And so between barbecue and overcrowded sessions, head over to the SXSW Job Market at the JW Marriott (Floor 2). The hours are Friday, March 13 from 10 a.m. to 6 p.m. and Saturday, March 14 from 10 a.m. to 6 p.m.
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, Huge (no, she isn't huge -- that's the name of the agency)
Director of Earned Media Alyssa Galella says that if she weren't working at Huge, she'd love to be "a detective. Or work in an animal shelter. I would basically be Ace Ventura, Pet Detective."
That's an interesting goal for a woman who was recently named one of PR Week's Innovation 50 or who accomplished a killer social media stunt by sending 99 boxes of Cap'N Crunch cereal to Jay-Z who later mentioned the stunt on the radio. Of course, yes -- she's just kidding, but Ace Ventura who certainly was a character. And I like people who aspire to be interesting characters.
But what's most interesting about Galella, who is far from being an old timer, is her wise view of social media today. She says, "There's no longer a dividing line between 'media' and 'social media.' You need to be fluent in both traditional media relations and social media to do your job most effectively. Most of what I've learned hasn't been on the clock, either -- take the initiative to read a ton, be active on social media, attend events, and take classes you're interested in." You know -- become educated in the ways of life.
Thank God. Someone who doesn't think Facebook, Twitter and Snapchat are the only valid forms of media in existence.
The Warc 100, an annual list of the best agencies based on an analysis of winning campaigns across 87 different award events or competitions, has named Lowe Lintas India the number one agency on its 2015 list. The agency scored 213 points and was closely followed by AMV BBDO with 191 and Colenso BBDO with 148.
Of the recognition, Lowe Lintas
India CEO Joseph George said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to
do and believe in."
Chicago's Starcom MediaVest Group Chicago was named top media agency, followed by PHD Mumbai. 360i New York was named top digital agency with R/GA New York taking second place.
The Warc 100 is a ranking of top marketing campaigns and companies that the organization says is based on their performance in effectiveness and strategy competitions. The organization does not disclose the competitions that it uses to devise the ranking.