The British took over India once before and now they're doing it again. Well, sort of. WPP is chatting with Arun Nanda and Ajit Balakrishnan about acquiring their 60% stake in Rediffusion
Y&R India. WPP already owns 27% of Rediffusion and this acquisition would up that stake to about 87%. Both parties are calling the talks speculative, but don't all parties in this situation always
say that? Of course they do. A deal's not a deal until it's a done deal.
We like Cleveland-based Brokaw. They've done some nice work over the years. Recently named Ad Age Small Agency of the Year, Brokaw continues to up its game, this time by hiring Renee Alexander, former director of paid, owned, and earned media at Publicis' Rosetta. Alexander will become the agency's digital and social media director and will lead the shop's digital and social media planning. Of the hire, Brokaw CEO Gregg Brokaw said: "Renee has an impressive track record of helping Fortune 100 brands drive online excitement, and more importantly, action. She will play a huge role in leading our interactive team, as well as our growing national client base, as we continue to build the agency of the future."
Billups, a company which, according to its press release, is "shaking up the [outdoor] space with immense year-over-year growth," has made a hire that has been "compared to Lebron's decision to leave Cleveland for a chance at the championship in Miami." Just how epic is this hire? He is, as the press release bombastically proclaims, "considered a force of nature in the out-of-home advertising space." So just who is this force of nature? Rick Robinson. Yeah, we have no idea either. Neither does Google. Hmm. Not everyone can have great SEO. Which in this case, you know, sort of makes sense, since this is all about one of the oldest, most un-Internet media around. Which, of course, doesn't mean he isn't actually a big deal in the outdoor space. Anyway, he's joining the company as chief strategy officer. It's a "game changer," the press release screams.
Everyone who works in an advertising agency should read this Business Insider article written by Dylan Connell. He gives a layman's description of the advertising business, the type of jobs that make up an ad agency (yeah, it's not just creative like the rest of the world thinks), the fact that it isn't easy and you can't just "decide" to do it, that we don't trick people into buying stuff they don't need or want, and the fact that you aren't going to make much money. Is he right?
Way back in 2004, University of Central Florida graduate and Woo Creative Founder Ryan Boylston began hosting an event called Arnold Day. Arnold Day, which started with just Boylston and a few
friends gathering at Orlando bar Lazy Moon to watch Schwarzenegger movies on the actor's birthday, has grown to a 1,200-person event.
Of the event's genesis, Boylston said: "Way back when, it was a simple concept… two Arnold fans, a 19-inch TV, a VCR -- that's right, a VCR -- and the greatest pizza/beer establishment in Orlando."
Each year, diehard Arnold fans showed up in their favorite Arnold movie attire, to share their love for Mr. "I'll be back!"
On how the day will go down, Lazy Moon Co-Owner Tim Brown said: "Ryan's awesome. On Arnold Day, we'll serve German or Austrian beers, bratwurst pizza and the event has caught on with both employees and customers. We're not sure Arnold will show up, but it's a fun day either way."
The event also supports Boylston's fundraising goals, which include collecting $20,000 which will be donated to Boynton Beach-based CJ Foundation which provides financial resources to families with special needs children.
Of the charity side of the effort, Boylston said: "The monies we raise are for kids to receive therapy not covered by insurance. This therapy can change the trajectory of a child's life."
Donations will be collected at the Arnold Day event but anyone can visit the Arnold Day website on which contributions can be made.
This year, Arnold Day will be Aug. 1 at Lazy Moon Pizza, 11551 University Blvd., in Orlando.
Come on, Arnold, show up for Ryan, won't you?
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.