The British took over India once before and now they're doing it again. Well, sort of. WPP is chatting with Arun Nanda and Ajit Balakrishnan about acquiring their 60% stake in Rediffusion
Y&R India. WPP already owns 27% of Rediffusion and this acquisition would up that stake to about 87%. Both parties are calling the talks speculative, but don't all parties in this situation always
say that? Of course they do. A deal's not a deal until it's a done deal.
We like Cleveland-based Brokaw. They've done some nice work over the years. Recently named Ad Age Small Agency of the Year, Brokaw continues to up its game, this time by hiring Renee Alexander, former director of paid, owned, and earned media at Publicis' Rosetta. Alexander will become the agency's digital and social media director and will lead the shop's digital and social media planning. Of the hire, Brokaw CEO Gregg Brokaw said: "Renee has an impressive track record of helping Fortune 100 brands drive online excitement, and more importantly, action. She will play a huge role in leading our interactive team, as well as our growing national client base, as we continue to build the agency of the future."
Billups, a company which, according to its press release, is "shaking up the [outdoor] space with immense year-over-year growth," has made a hire that has been "compared to Lebron's decision to leave Cleveland for a chance at the championship in Miami." Just how epic is this hire? He is, as the press release bombastically proclaims, "considered a force of nature in the out-of-home advertising space." So just who is this force of nature? Rick Robinson. Yeah, we have no idea either. Neither does Google. Hmm. Not everyone can have great SEO. Which in this case, you know, sort of makes sense, since this is all about one of the oldest, most un-Internet media around. Which, of course, doesn't mean he isn't actually a big deal in the outdoor space. Anyway, he's joining the company as chief strategy officer. It's a "game changer," the press release screams.
Everyone who works in an advertising agency should read this Business Insider article written by Dylan Connell. He gives a layman's description of the advertising business, the type of jobs that make up an ad agency (yeah, it's not just creative like the rest of the world thinks), the fact that it isn't easy and you can't just "decide" to do it, that we don't trick people into buying stuff they don't need or want, and the fact that you aren't going to make much money. Is he right?
It's always nice to see ad agencies do their part when it comes to charitable work. New York-based EGC will, for the seventh year in a row, participate in CreateAthon.
CreateAthon is a 24-hour creative event to benefit charities across the globe. Over 100 ad agencies around the globe have participated in an annual marathon creative event during which they donate talent to help nonprofits raise funds and awareness. More than 1,300 non-profits have been served, receiving nearly $17 million of agency work.
EGC, the only New York agency to participate, will work well into the night and regroup the next day to present their ideas, digital campaigns, and marketing programs to participating charities.
The work EGC does this year will benefit Hope For Youth, a foster care group for kids and the Long Island Coalition against Domestic Violence.
Last month several top executives from Havas Worldwide took over six gondolas on the Navy Pier Ferris Wheel in Chicago to conduct interviews. Each candidate was given two rotations to make their pitch to executives.
Of the approach, Havas CEO Paul Marobella said, “It’s a street fight for talent." Marobella was looking to fill about 50 positions at the agency.
Marobella aligned the stunt with the decommissioning of the current Navy Pier Ferris Wheel in favor of a newer, more high tech version by saying, “Modernizing and contemporizing American brands is what we get out of bed for in the morning.”
One interviewee, Julie Shah said the Ferris wheel interview improved her performance saying, “I think sometimes when you’re in an interview you don’t always remember all the things you’re supposed to say -- you forget parts of yourself, tidbits that really push that interview forward. And this time I actually remembered because I was so excited throughout.”
This is just too much fun. UK-based ad agency Aptitude has released a collection of photos that imagine a broader world behind the images we've seen on popular album covers.
We've got a pensive Justin Bieber on the cover of his "My World" album. All is well until the image is zoomed out to reveal what's really going on. Bieber in cuffs getting arrested by a police officer.
We've got Adele on the cover of 19, which, when zoomed out, reveals her to actually have been in some kind of zombie movie. We've got that baby from the cover of that Nirvana album who looks as happy as can be...until we zoom out and realize he's about to be eaten by sharks.
Check them all out here.
Was that a silly enough teaser headline for you? Sorry, sometimes I just have to get my BuzzFeedy Clickhole on. Anyway, on with the story. RKCR/Y&R has hired Jennifer Aniston to help the agency boost business for its client, Emirates airline.
This week, the agency unveiled a new campaign for the airline featuring Aniston in a TV spot waking up from a dream on a plane and, to her horror, finding out the airline doesn't have showers or a bar. Of course, in her dream, she's not on an Emirates plane, but of course, when she wakes up, she is and all is well with the world. Or at least those who can afford to fly on planes with showers and a bar.
Of the approach, Emirates SVP of Corporate Communications Boutros Boutros said: “In a departure from the usual airline industry ads, we chose to take a humorous approach to showcase the amazing products we offer on board. We couldn’t think of anyone better suited for the role than Jennifer Aniston and we wrote the script with her in mind. Her professionalism and comedic talent shone on the set and we are very pleased with the outcome.”
The commercial was directed by industry vet and Oscar-nominee Bryan Buckley, who is well known for creating several successful Super Bowl ads. RKCR/Y&R London developed the concept while the script was a collaboration between the agency, Buckley and Emirates’ in-house advertising team.
The global digital and television campaign will begin in the United States and the UAE before being rolled out in November to other countries including the UK, Germany, France, Italy, India and Australia.
Emirates is allocating $20 to the worldwide campaign which will consist of :30's and :60's.
Well, this is fun. We see so many breathy articles filled with endless platitudes on why you should choose a career in advertising. Well, here's a contrarian viewpoint in the form of a Slideshare presentation. So here we go.
The presentation talks about getting lost in translation due to the plethora of simultaneous, mind-numbing projects. Then there's the need to work on unglamorous projects whether you like it or not. Third, there's no credit where credit is due. It can be hard to receive recognition when the account manager, or the executive team, is always taking credit for the sleepless nights that you sacrificed.
Fourth, the heavy workload. Too many projects, not enough time, over-promises that cannot be met, clients who are mercilessly demanding. Fifth, less than stellar pay that just doesn't mirror the long hours and gigantic headaches that can accompany life inside an advertising agency. Sixth, obscenely long work hours that while part of a good work ethic can be soul crushing. And seventh, being forced to be creative under pressure and on a schedule. Developing great creative is not easy and doesn't always fit inside a neat timetable.
If you work in an agency, you are, no doubt, familiar with each of these 7 points. You are also familiar with the many joys and rewards that come with the job as well. Sure, it's tough work -- but it can be a lot of fun too.
Well, this is cute. Now don't get me wrong. I'm all for diversity in advertising. Except when the industry launches program after program after program and nothing ever changes. Sadly, every diversity-in-advertising effort is just one failure after another.
And so pardon me if I don't get all that excited about the latest effort -- a partnership between the Interactive Advertising Bureau and AOL chairman and CEO Tim Armstrong. Together, we now have the IAB Education Foundation, "a new nonprofit organization to increase racial, ethnic, gender, and economic diversity and improve peoples’ skills in the digital media and advertising industries."
Armstrong will lead the endeavor as Chairman of the Board.
Of the foundation, Armstrong said: “The IAB has a nearly 20-year history of solving the industry's biggest growth challenges and will now focus on perhaps the most overlooked and untapped opportunity – recruiting and growing the talent and skill sets we need in our industry. We need a dedicated organization to focus solely on building a trained and professional workforce that includes all constituencies, many of which have been left behind through much of the digital revolution – minorities, women, the disabled, the economically disadvantaged, and military veterans and their families. Under the leadership of Randall Rothenberg, the IAB Education Foundation will be positioned at the forefront of helping solve this issue that confronts our industry. I couldn’t be more pleased to help lead this effort.”
For his part, Rothenberg added, “The IAB is the natural choice to lead these efforts because we know exactly what the digital technology, media and advertising companies are looking for. Our certification programs have, in the space of just a few years, taught and credentialed thousands of experienced sales and ad ops people. Now we will be able to help an even larger number of people from diverse backgrounds obtain similar credentials and qualify for entry-level positions in one of the fastest-growing industries in the world.”
The foundation will launch with a cross-country "town hall tour" to listen to various constituencies within the digital advertising and media industry with the aim of gaining insight about how to improve diversity in digital media, marketing and advertising.
“We are calling this town hall listening tour ‘Voices United,’ because we want to hear from all constituencies, not just the department heads or top executives,” said Michael Theodore, Vice President, Learning and Development, IAB, and project head of the foundation. “The new curriculum and certification programs can introduce many new faces to our industries, but unless there are transparent paths toward upward mobility, true diversity will remain unrealized.”
The foundation’s first partner is the Year Up program, a national nonprofit organization that provides skills training to disadvantaged young adults and places them in Fortune 500 companies. Year Up will work with the IAB Education Foundation to develop an entry-level ad operations training program.
I wish them well.
Y&R Global Chief Executive Officer David Sable was named a vice chair of the Ad Council's Board of Directors at the organization's Executive Committee meeting last week. He will serve alongside
Board Chair David Christopher, CMO of AT&T Mobility, and Vice Chair David Kenny, Chairman and CEO of the Weather Company. Sable will serve as Vice Chair through June 2017 at which point he will
assume the Board Chair position.
Of the appointment, Ad Council President and CEO Lisa Sherman said, "David Sable has always been on the vanguard in the advertising community, including as a digital pioneer, and his dedication for giving back is exemplary. He and Y&R have been long-time supporters of the Ad Council, lending talent and time to many critical issues facing our country. We're thrilled he is taking this leadership role on our Board."
Sable joined the Ad Council Board of Directors in 2011 and became a member of the Executive Committee in 2013.
Of joining the Board, Sable said, "I believe that we can help change the world by applying creative, marketing, research, branding, public relations, digital, data -- all the skills and resources that make up our industry -- to the world's problems. No one has done more to advance public service advertising than the Ad Council and I am honored to step into this new role and committed to helping make a difference."
Are you interested in how your brand will fare this holiday season? Online marketing agency Wpromote is out with its 2015 Holiday Revenue Calculator. It's designed to give you a peek at what you can expect for revenue during the holiday season.
To get started with the calculator, you are asked to enter your brand's URL and your revenues from Q4 of 2014. You are then asked to rate your marketing activities on a sliding scale from not executed to well executed. Metrics to be graded are Adwords campaigns, dedicated emails, mobile optimization and targeting, content marketing, social CRM, shopping feed optimization, creative refresh and Black Friday/Cyber Monday landing page.
You are then magically presented with your score and expected revenue. It's part of the agency's 100 Days of Holidays campaign which includes a whitepaper billed as "The Definitive Online Marketing Roadmap."