Who knew life after the NBA would involve starting an ad agency? But that's exactly what's happening with former Dallas Mavericks and Miami Heat player Jamal Mashburn, who has hooked up with Jonathan Sackett, a former senior partner at Ogilvy & Mather. The pair has formed, predictably, Mashburn Sackett, which will be based in Chicago. Of his desire to get into advertising and why he thinks he can cut it, Mashburn told The Wall Street Journal: "I look at it from running and owning car dealerships and 80 franchises. Trying to understand the advertising component in the car business was the biggest challenge. The car business is very much all about ‘we are going to do it the same old way.’ It’s a lot of ‘we are going to spend X amount of dollars on radio and print and try and figure out this Internet thing.’ So I began asking my general managers ‘can anybody give me a number on what my return is for what we spend on advertising?’ But no one could give me an answer. That got my attention and I got really involved."
In a new book, Fired at 50: A Survivor's Guide to Prosperity, ad agency veteran Phyllis Green tells the story of her rise
from obscurity at a small Trenton radio station to fame and fortune as the first female sales manager at New York's ABC TV -- and back into darkness when she was fired by Capital Cities, which
acquired the New York television station. But she didn't stay in the dark for long. In 1986 Green founded Green Advertising, which in 1999 was acquired by Pace Advertising, a WPP agency. Currently,
she is chairman of Green Advertising, the parent company of GreenAd.com, Stalder/Green Advertising in Orlando, and Vidpop Productions, a video production complex in Boca Raton.
Are you into content marketing? Native advertising? Do you even know what it is? How it fits into the advertising ecosystem? Writing in Forbes, Lewis DVorkin explains the birth of native advertising (at least at Forbes) and offers up 10 battlegrounds to watch -- from competition to transparency to labeling to presentation to distribution and more -- as native advertising attempts to take center stage. It's a great list of things to keep your eyes on as you march forth into the muddy battleground of native advertising. And no, you will not have the luxury of ignoring it in the hope that it just goes away like the Cue Cat did.
Chris Sheldon, also known as the Depressed Copywriter for a Tumblr blog he ran a couple of years ago, is out with My Parent's Website in honor of his father's website which won a best lawyer site award back in 1997. My Parent's Website encourages people to add their own parents' websites to the collection. Basically, it's a collection of screenshots and links, the purpose of which, the site explains, is to "preserve our parent’s websites forever before they accidentally delete them." So if you've got any creativity hiding inside some website your parents created eons ago, head over to My Parent's Website and add it before, you know, your parents accidentally delete it.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.
Advertising Week is happening this week in Europe. And all the usual suspects are in attendance including Publicis Groupe CEO Maurice Levy, who had a few choice words to share.
On the topic of challenges that French businesses face, Levy said: "The result of the elections was slightly better than expected, we were fearing to see the Far Right coming in first. They are second and that is still too high. If we look back at what has been the action of the government in France, I must confess it has not been as productive as it could be. We have a French disease which is half-pregnancy: All our governments have done a lot of reforms, but none of the reforms that have been implemented in the last 20 years have gone deep enough to solve the problems."
And on the topic of British politics, Levy said: "I respect the fact that the UK has this separate currency, and that's fine, the Euro has not been implemented everywhere ... I am so sorry to see that David Cameron has decided he could call a referendum [to pull out of the European Union which Levy said would be "dangerous"] on Europe. This would be the end of Europe as we dreamed it, and this would be for me a very, very strong disappointment."
Wait -- isn't Advertising Week supposed to be about advertising?
Mother is awesome. Mother has always been awesome. And so it's kind of without surprise that this little bit of awesomeness comes from the agency. It's a recruitment video for interns, but it's unlike any recruitment video you have ever seen before.
It's always been a bit of a putdown to refer to interns (or anyone for that matter) as fresh meat. But that's exactly what Mother does in the this video. However, they do it so brilliantly that you really can't fault them for this gem of political-correctness-be-damned.
It's a psychedelic ride and the lyrics are twisted: "It doesn't matter where you've been before, We want you raw because you're hungry. Even if you've been on the floor. No want no day old meat. No want no stinky feet. No want to take no heat. Just give us our fresh meat."
For those who have toiled in the ad world for any significant bout of time, the meat and meat grinder metaphor will not be lost on you. Check out the video here.
Las Vegas based SK+G Global has appointed of former Kastner & Partners Exec Brian Veasey to director of business development. Veasey joins the agency from his previous role as a consultant. Prior to serving as a consultant, Veasey was business development director at Kastner & Partners, Red Bull’s worldwide advertising agency.
Veasey, born and raised in Cape Town, South Africa, moved to London and spent seven years working on business development for several agencies, including ZenithOptimedia, Saatchi & Saatchi and PING. Veasey also managed a business development consultant agencies in London. He was eventually hired by one of his clients, Kastner & Partners, to grow the agency in London.
In 2006, Veasey was brought to the United States to handle the expansion of Kastner & Partners in Los Angeles. After departing Kastner & Partners, Veasey consulted for several agencies handling their expansion efforts.
Of the hire, SK+G Managing Partner John Schadler said, “Brian brings a wealth of knowledge to our agency and his business experience in multiple countries is aligned with our desire for continued global expansion."