Who knew life after the NBA would involve starting an ad agency? But that's exactly what's happening with former Dallas Mavericks and Miami Heat player Jamal Mashburn, who has hooked up with Jonathan Sackett, a former senior partner at Ogilvy & Mather. The pair has formed, predictably, Mashburn Sackett, which will be based in Chicago. Of his desire to get into advertising and why he thinks he can cut it, Mashburn told The Wall Street Journal: "I look at it from running and owning car dealerships and 80 franchises. Trying to understand the advertising component in the car business was the biggest challenge. The car business is very much all about ‘we are going to do it the same old way.’ It’s a lot of ‘we are going to spend X amount of dollars on radio and print and try and figure out this Internet thing.’ So I began asking my general managers ‘can anybody give me a number on what my return is for what we spend on advertising?’ But no one could give me an answer. That got my attention and I got really involved."
In a new book, Fired at 50: A Survivor's Guide to Prosperity, ad agency veteran Phyllis Green tells the story of her rise
from obscurity at a small Trenton radio station to fame and fortune as the first female sales manager at New York's ABC TV -- and back into darkness when she was fired by Capital Cities, which
acquired the New York television station. But she didn't stay in the dark for long. In 1986 Green founded Green Advertising, which in 1999 was acquired by Pace Advertising, a WPP agency. Currently,
she is chairman of Green Advertising, the parent company of GreenAd.com, Stalder/Green Advertising in Orlando, and Vidpop Productions, a video production complex in Boca Raton.
Are you into content marketing? Native advertising? Do you even know what it is? How it fits into the advertising ecosystem? Writing in Forbes, Lewis DVorkin explains the birth of native advertising (at least at Forbes) and offers up 10 battlegrounds to watch -- from competition to transparency to labeling to presentation to distribution and more -- as native advertising attempts to take center stage. It's a great list of things to keep your eyes on as you march forth into the muddy battleground of native advertising. And no, you will not have the luxury of ignoring it in the hope that it just goes away like the Cue Cat did.
Chris Sheldon, also known as the Depressed Copywriter for a Tumblr blog he ran a couple of years ago, is out with My Parent's Website in honor of his father's website which won a best lawyer site award back in 1997. My Parent's Website encourages people to add their own parents' websites to the collection. Basically, it's a collection of screenshots and links, the purpose of which, the site explains, is to "preserve our parent’s websites forever before they accidentally delete them." So if you've got any creativity hiding inside some website your parents created eons ago, head over to My Parent's Website and add it before, you know, your parents accidentally delete it.
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.
Barton F. Graf 9000 has brought in a new creative team, Michael Hagos and Sam Dolphin, who have joined the agency as art director and copywriter. Hagos and Dolphin will report directly to Executive
Creative Directors Scott Vitrone and Ian Reichenthal.
Hagos and Dolphin have been working together off and on since the pair were in graduate school at Virginia Commonwealth University and became a team while helping to launch the New York office of Goodby, Silverstein and Partners. Together, they have worked on Comcast, New York Post, Street Easy, and Rock the Vote.
Of the pair, Barton F. Graff 9000 Founder and Chief Creative Officer Gerry Graf said: “I love the different ways they find creative solutions. When I look at work, and I can’t figure out how the team came up with the idea, those are the people I really like. Michael and Sam are campaign thinkers who fundamentally understand that breakthrough ideas also need to sell stuff. Not to mention, they’re pretty nice guys to have around the office.”
Before his time at Goodby, Hagos worked as a freelancer for a variety of agencies including Red Antler and Venables Bell and Partners. Prior to that, he spent time some time at Mother NY and Sid Lee, producing creative work for companies such as Target, Virgin Mobile, Stella Artois, Proust eMusic, and JCPenney. Before becoming partners, Dolphin worked as a copywriter at Wieden+Kennedy, Portland, where he created work for Dodge, P&G, Coca-Cola, Facebook, Nike, American Express, Sony, Special Olympics, and Herbal Essences, among others.