Who knew life after the NBA would involve starting an ad agency? But that's exactly what's happening with former Dallas Mavericks and Miami Heat player Jamal Mashburn, who has hooked up with Jonathan Sackett, a former senior partner at Ogilvy & Mather. The pair has formed, predictably, Mashburn Sackett, which will be based in Chicago. Of his desire to get into advertising and why he thinks he can cut it, Mashburn told The Wall Street Journal: "I look at it from running and owning car dealerships and 80 franchises. Trying to understand the advertising component in the car business was the biggest challenge. The car business is very much all about ‘we are going to do it the same old way.’ It’s a lot of ‘we are going to spend X amount of dollars on radio and print and try and figure out this Internet thing.’ So I began asking my general managers ‘can anybody give me a number on what my return is for what we spend on advertising?’ But no one could give me an answer. That got my attention and I got really involved."
In a new book, Fired at 50: A Survivor's Guide to Prosperity, ad agency veteran Phyllis Green tells the story of her rise
from obscurity at a small Trenton radio station to fame and fortune as the first female sales manager at New York's ABC TV -- and back into darkness when she was fired by Capital Cities, which
acquired the New York television station. But she didn't stay in the dark for long. In 1986 Green founded Green Advertising, which in 1999 was acquired by Pace Advertising, a WPP agency. Currently,
she is chairman of Green Advertising, the parent company of GreenAd.com, Stalder/Green Advertising in Orlando, and Vidpop Productions, a video production complex in Boca Raton.
Are you into content marketing? Native advertising? Do you even know what it is? How it fits into the advertising ecosystem? Writing in Forbes, Lewis DVorkin explains the birth of native advertising (at least at Forbes) and offers up 10 battlegrounds to watch -- from competition to transparency to labeling to presentation to distribution and more -- as native advertising attempts to take center stage. It's a great list of things to keep your eyes on as you march forth into the muddy battleground of native advertising. And no, you will not have the luxury of ignoring it in the hope that it just goes away like the Cue Cat did.
Chris Sheldon, also known as the Depressed Copywriter for a Tumblr blog he ran a couple of years ago, is out with My Parent's Website in honor of his father's website which won a best lawyer site award back in 1997. My Parent's Website encourages people to add their own parents' websites to the collection. Basically, it's a collection of screenshots and links, the purpose of which, the site explains, is to "preserve our parent’s websites forever before they accidentally delete them." So if you've got any creativity hiding inside some website your parents created eons ago, head over to My Parent's Website and add it before, you know, your parents accidentally delete it.
For the past day or so, it seems impossible to escape from a Google News alert that isn't filled with that story about popular Indian celebrity Aishwarya Rai, who appeared in an ad for Kalyan
Jewellers elegantly dressed with a dark-skinned child holding an umbrella over her head. Many have called the ad racist.
An open letter from a consortium of feminist, child and human rights groups says the ad appears to "be representing aristocracy from a bygone era -- bejewelled, poised and relaxing while an obviously underage slave-child, very dark and emaciated, struggles to hold an oversize umbrella over your head."
The letter, which shares several examples of 17th- and 18th-century images that would now be considered racist, continues: "We wish to convey our dismay at the concept of this advertisement, and that you have, perhaps unthinkingly, associated with such a regressive portrayal of a child to sell a product...we, therefore, urge you to do the right thing -- cease to associate yourself with this offensive image by ensuring that further use of this advertisement is stopped."
In response, a statement from Aishwarya pretty much shirks any responsibility and blames the creative agency for the debacle. The statement read: "On the onset we would like to thank you on drawing our attention to the observation of the perception of the advertisement. Here is an attachment (picture of Aishwarya without the child holding the umbrella) of the shot taken by somebody during the shoot. The final layout of the ad is entirely the prerogative of the creative team for a brand. However shall forward your article as a viewpoint that can be taken into consideration by the creative team of professionals working on the brand visual communication. Thank you once again."
Kalyan Jewellers has pulled the ad.
On Wednesday at the LSA|15 Conference in Los Angeles, the Local Search Association announced the winners of its second annual Ad to Action Awards competition. LSA received 91 entries across 10
categories and the winners were revealed on the main stage at the event.
The competition focused on celebrating the most innovative "local" marketing products or solutions that facilitate consumer actions such as calls, clicks, store visits, etc. The winners demonstrated the greatest potential for driving local consumer engagement and best addressed current market needs.
The judging panel -- made up of 18 companies including Twitter, Foursquare, Yahoo, MapQuest, xAd and more -- evaluated these products and solutions. Each judge reviewed a subset of entries and no judge reviewed any entries where there was a potential conflict of interest.
In the Platforms and Services category, Chicago-based Rise Interactive, which likes to refer to itself as an "interactive investment management firm," won the top spot. And we can see why. Any agency that can spin the fact that they buy online advertising into "interactive investment management form" is worthy of praise.
For, oh, at least the past 7-10 years, every prognosticator has gleefully been promising "this is the year of mobile!" to the point where it's become a joke. Now, certainly, mobile has matured and
has become a viable medium for many things including advertising. But AKQA CCO Rei Inamoto isn't completely convinced.
In an interview with The Drum, Inamoto said, “To an extent I think the promise of mobile in relation to marketing has been exaggerated. The biggest misconception about mobile and the biggest mistake that advertisers make about mobile is to treat it like an advertising channel. Instead we should use it as a way to provide service not to provide a message.”
And, being the smart guy that he is, he's right. Rather than forcing old models (*cough* ...banners) through mobile devices, brands should embrace new services. Many have. Love them or hate them, Inamoto cites Uber as a brand that's fully embraced mobile, not as an advertising medium per se but, rather, as a platform for doing business.
So, yes, mobile has finally arrived. But my hope for the medium is that we can skip past all the missteps we took forcing old advertising models onto the internet and treat mobile very differently and more effectively. Like the personal service it has become. Not a pipe through which to shove ads.
In an audit of the 1,000 posts that BuzzFeed deleted from its site, three were deleted because advertisers complained. Yes, it's true. Don't like what someone writes about you? All you have to do
is bitch a little and get it removed.
In 2013, BuzzFeed published a post about an Axe body spray ad that was, it seems, not very positive. The brand's agency at the time didn't like what they read, complained and it was removed. Also is 2013, the publication chided Microsoft about its Internet Explorer browser. According to BuzzFeed Editor in Chief Ben Smith, the post was deleted because its author "had worked on a Microsoft ad campaign, and BuzzFeed's chief revenue officer complained about the post to me."
A third post, published in January 2014, which discussed what brands had planned on Twitter for the Super Bowl was pulled because it was critical of what Pepsi had planned and -- oops, the brand's Twitter account was handled by BuzzFeed staff at the time. Of that decision, Smith said: "We'd never previously considered the case of an editor that would be writing about an ad that was produced by our creative team, but we decided it was inappropriate and deleted the post." Really?
Remember when advertising and editorial where separate entities? Yeah, neither do I. We've all been pummeled so hard with native advertising bullshit over the past few years that it's practically become -- much like the banner before it -- invisible. Not to mention the over-the-top, incessant use of ridiculously sensationalistic clickbait headlines that achieved nothing but to quicken the tactic's invisibility.