Perfect Audience Joins Twitter Tailored Audiences Program

Perfect Audience, a self-serve retargeting platform, has announced that it has joined Twitter’s Tailored Audience Program. To support its inclusion in the program, Perfect Audience has launched a cross-device retargeting platform geared for advertising on Twitter.

Brad Flora, the company’s CEO, sees this as a big opportunity for advertisers to get into mobile retargeting. “This gets Perfect Audience customers into high-fidelity, user ID-based retargeting,” he said.

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