From Network To Exchange? Vserv.mobi Launches RTB Platform

Vserv.mobi, a mobile ad network with a focus on emerging markets, on Tuesday announced it now supports real-time bidding (RTB). The company has launched a mobile RTB platform that will allow buyers and sellers to trade inventory programmatically.

In a release, Vserv.mobi specifically names India, the Middle East, Africa, Latin America, China and Southeast Asia as emerging markets of interest.

Vserv.mobi claims advertisers will be able to bid on inventory on over 150,000 sites and apps on its exchange.

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