Most TV Viewing Still Live, But Streaming, Video Gains Popularity

Nearly 90% of worldwide adult TV viewing continues to be live -- but with other TV-video platforms gaining steam.

From a new poll of 15,551 adults in 20 countries, Ipsos OTX says 86% of respondents watch traditional live TV, with 27% streaming/downloading TV/video via computer; 16% are streaming Internet video to TV; 16% are using DVR/recording devices to view; and 11% watching on mobile.

Older viewers -- those 50-91 -- continue to watch more live TV than other viewing groups -- 91% of the time. This compares with 88% for those 35-49 and 81% for those under 35.

As with other research results, new modes of TV via computer/laptop are growing among younger adults with under 35 using those devices 35% of the time; those 35-49, 25%; and 50-64, 17%.

Streaming from the Internet is the next largest category, with those under 35 viewing 20% of the time; 35-49, 16%; and 50-64, 11%. Mobile device watching is next -- with those under 35 at 15%; 35-49, 10%; and 50-64, 5%.  

Using a DVR or other recording device is further down the list -- those 50-64 are at 18%; and 35-64 year olds, 16%; and those under 35, 15%.

"Watching TV" photo from Shutterstock.

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