AnyClip Media, a programmatic video ad platform, is expected to this week announce its emergence from stealth mode.
However, despite being "under wraps," the company has been operational
and highly successful. Per comScore, AnyClip ranked 10th in terms of unique
viewers in March, with over 36.5 million from the U.S. The company hopes that with its veil removed it can climb up the ranks with more ease.
A company representative told RTM Daily the platform had been in "stealth" for R&D for several years.
AnyClip’s ad platform uses its own technology to “read” the content of a Web page, allowing advertisers to serve contextually relevant ads.