Demandbase Upgrades Platform With Support Of Mobile, Video

Demandbase, a retargeting platform for B2B marketers, on Friday announced two major upgrades to its platform: support of mobile and video advertising.

The company now supports desktop display, social, mobile and video advertising.

On the video front, Demandbase clients will be able to buy video ads on YouTube. In a release, the company cites a Statista Workplace Survey from October 2013 which says over 14% of American workers visit YouTube during work hours every day.

As they can for desktop display and social, marketers will be able to buy mobile and video ads via real-time bidding (RTB) through Demandbase.

The company says B2B marketers can use its platform to target specific companies or specific audiences and now boasts its ability to target the same company or audience across multiple screens.

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