As if it weren't bad enough that tech companies and management consulting firms are stealing business from ad agencies, they now have architectural firms to contend with. Say what? Yup,
that's right. Architectural firms. DC-based Hickok Cole Architecture has launched Jickok Cole Creative, which will offer branding, identity and print work for such companies as Bechtel, Cassidy
Turley, Pfizer, the Patent and Trademark Office, Lowe Enterpises and more. It's all to help the firm's clients design and market their projects. Of the launch, Senior Principal Yolanda Cole said: "We've already had a graphic design component within the firm,
and a strong marketing component. On the other side, there's a whole melding of what brand is, what lifestyle is, and how branding is making its way through lifestyle products." Watch your rear view
Hey - wait a minute. No fair, Canada! You can't just swoop in and steal our clients! We're talking to you, Cossette. Keep your paws off that Chicagoland McDonald's account. What's Leo Burnett going to do now? Okay, just kidding. We love you, Cossette. Awesome work you've done with McDonald's Canada. No doubt you'll do well for Chicago as well. And it looks like your president, Brett Marchand, is very excited! “We're extremely excited about working with McDonald's Owner/Operators in the company’s hometown market. We started our partnership with one Canadian Owner/Operator 37 years ago in Quebec City, and this opportunity is another proud moment in our continued evolution with McDonald’s.” Today, Chicago. Tomorrow, McDonald's America?
Hmm, Cossette. Maybe you want the Miller Lite account? It's available now, since the brand has dumped Saatchi & Saatchi New York...without another agency lined up. Which leads us to believe things became untenable between the two. Of course no one is actually saying that. In fact, MillerCoors VP Pete Marino has nothing but kind words to say about Saatchi and its CEO -- telling Ad Age: "We appreciate the efforts and professionalism from Brent Smart and his team behind our brands. Any immediate needs for Miller Lite and Miller Fortune will be handled by other roster agencies, though we have a lot of current work to draw from that we recently debuted at our sales and marketing conference. We have no timetable for the longer term, and will take our time making decisions that strategically make sense for both brands." RFP time, Cossette?
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.