As if it weren't bad enough that tech companies and management consulting firms are stealing business from ad agencies, they now have architectural firms to contend with. Say what? Yup,
that's right. Architectural firms. DC-based Hickok Cole Architecture has launched Jickok Cole Creative, which will offer branding, identity and print work for such companies as Bechtel, Cassidy
Turley, Pfizer, the Patent and Trademark Office, Lowe Enterpises and more. It's all to help the firm's clients design and market their projects. Of the launch, Senior Principal Yolanda Cole said: "We've already had a graphic design component within the firm,
and a strong marketing component. On the other side, there's a whole melding of what brand is, what lifestyle is, and how branding is making its way through lifestyle products." Watch your rear view
Hey - wait a minute. No fair, Canada! You can't just swoop in and steal our clients! We're talking to you, Cossette. Keep your paws off that Chicagoland McDonald's account. What's Leo Burnett going to do now? Okay, just kidding. We love you, Cossette. Awesome work you've done with McDonald's Canada. No doubt you'll do well for Chicago as well. And it looks like your president, Brett Marchand, is very excited! “We're extremely excited about working with McDonald's Owner/Operators in the company’s hometown market. We started our partnership with one Canadian Owner/Operator 37 years ago in Quebec City, and this opportunity is another proud moment in our continued evolution with McDonald’s.” Today, Chicago. Tomorrow, McDonald's America?
Hmm, Cossette. Maybe you want the Miller Lite account? It's available now, since the brand has dumped Saatchi & Saatchi New York...without another agency lined up. Which leads us to believe things became untenable between the two. Of course no one is actually saying that. In fact, MillerCoors VP Pete Marino has nothing but kind words to say about Saatchi and its CEO -- telling Ad Age: "We appreciate the efforts and professionalism from Brent Smart and his team behind our brands. Any immediate needs for Miller Lite and Miller Fortune will be handled by other roster agencies, though we have a lot of current work to draw from that we recently debuted at our sales and marketing conference. We have no timetable for the longer term, and will take our time making decisions that strategically make sense for both brands." RFP time, Cossette?
From now until the end of summer, those passing by the Time-Life building, home to Mad Men's fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of Mad Men.
The 12-foot bench was designed by Pentagram and consists of just two pieces; a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.